French drill rapper La Rvfleuze released his debut album, ‘Numéro d’écrou’, in March 2026. He had begun by releasing tracks via DistroKid in 2022 but was later jailed for burglary […]
Tag: Behind the Campaign
Behind the Campaign and Behind the Single both give you deep dives into one individual successful campaign, with vital data, and insight from the people who created them. They are published twice per month as part of Sandbox.
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Behind The Campaign: Pink Floyd – Wish You Were Here
Pink Floyd’s ninth studio album, Wish You Were Here, turned 50 on 12 September 2025. In late 2024, in a deal estimated at $400 million, Sony Music acquired the band’s […]
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Behind The Single: Justė, Jaxstyle, Jon – “Turn The Lights Off”
Track: Justė, Jaxstyle, Jon – “Turn The Lights Off”Released: 7 Nov 2025Label: Spinnin’ Records (Warner Music Group) Rising 23-year-old Lithuanian DJ and producer Justė joins Danish singer and producer Jon […]
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Behind The Campaign: Fcukers
Fcukers are a New York-based electronic duo made up of Shanny Wise and Jackson Walker Lewis. They formed in 2022 and their first EP, Baggy$$, was released by Ninja Tune […]
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Behind the Artist: Yungblud manager Tommas Arnby on building rock’s future
“I started my management company upstairs on the fifth floor,” Yungblud’s manager Tommas Arnby told Music Ally from the artist’s new brick and mortar shop, Beautifully Romanticised Accidentally Traumatized (B.r.a.t.) […]
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Behind The Campaign: Breathe
Australian electronic duo Breathe released their debut album, For Your Darkest Days, on 30 October. Except they were originally planning to just release singles; so the project shifted in the […]
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Behind The Campaign: Alex Warren
US singer-songwriter Alex Warren first came to prominence as a founding member of The Hype House, the TikTok-centric creator group based in Los Angeles. From here he started releasing music […]
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Behind the campaign: Foreigner
US rock band Foreigner are marking their 50th anniversary in a slightly different way, treating two specific moments (their formation and the release of their debut album) as constituting their […]
Posted inCampaigns, Sandbox
Behind The Campaign: Jade
Jade Thirlwall was a member of British pop group Little Mix (who released six albums between 2012 and 2020). Operating under the mononym Jade, she released her first solo single, […]
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Behind The Campaign: Big Thief
US indie-folk band Big Thief released Double Infinity, their sixth studio album, on 5 September. It was their first new album in over five years, although various solo projects helped […]
Posted inCampaigns
Behind The Single: Chrystal “The Days (NOTION Remix)”
How to make a remix become one of the biggest dance records in the world Track: Chrystal “The Days (NOTION Remix)” Released: 8 November 2024 Label: Chaos Chaos, part of […]
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Behind The Campaign: Barry Can’t Swim
Scottish electronic DJ and producer Barry Can’t Swim (real name: Joshua Mainnie) released Loner, his second album, in July 2025, coming after his debut, When Will We Land?, in October […]
