As legacy platform algorithms become less creator-friendly, many artists have faced the dilemma of their fans not seeing tour dates, release announcements and other updates on their feeds. We think […]
Author Archives: Marlen Hüllbrock
Music Ally's Director of Marketing & Strategy
Posted inMarketing
Threads, Instagram and TikTok update customisable algorithm features
It appears that social media might be moving away from opaque systems that predict user interests, and instead are handing over the reins for users to decide. Platforms like Threads, […]
Posted inNews
The Ting Tings share TikTok CML experiment
In a time where it feels like it’s getting harder and harder to cut through the noise on TikTok, due to an ever-increasing volume of music and posts being uploaded […]
Posted inMarketing
Jay-Z album anniversary campaign launches yearlong program
Jay-Z’s debut album ‘Reasonable Doubt’ turns 30 today, and Roc Nation is pulling out all the stops to throw a memorable anniversary celebration. The company is organising various pop-ups, activations […]
Posted inMarketing
Micro-dramas are having a moment
We’ve written about the continued rise of micro-dramas and the growing investment of major digital platforms before. While the micro-drama trend originated in China, it has fast become a global […]
Posted inMarketing
Google launches creator search profiles
Google recently launched Search Profiles for Creators, a new feature that allows creators to build a public presence directly within Google Search. The feature gives audiences another way to learn […]
Posted inMarketing
Embracing the youth social media bans
Our latest Sandbox explores the under-16 youth social media bans, first introduced by Australia this past December. A growing number of countries have followed suit, with Indonesia, Brazil, and, as […]
Posted inNews
How artists are riding the Off Campus sync wave
In mid-May, Amazon Prime Video launched the first season of their new show Off Campus, which instantly became a global hit. The series reached 36 mil viewers in its first […]
Posted inSandbox
Sandbox Guide :: Embracing the youth social media bans
Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, […]
Posted inNews
Music Technology Australia VMDO panel report: ‘No one’s made metadata fun!’
Recently, Music Ally attended the Victorian Music Development Office (VMDO) Music Data and Insights Summit.
Posted inNews
Making the most of YouTube’s CTV features
Connected television (CTV) has transformed how audiences consume content on YouTube, rapidly becoming a massive driver of the platform’s overall viewership and strategic focus. Televisions have officially surpassed mobile phones […]
Posted inNews
Meta’s marketing insights for social search
Meta has released a three-part series and a 16-page report detailing a fundamental shift in how consumers find products, including artist merch and physical products. For US users, Google searches […]
