US rock band Foreigner are marking their 50th anniversary in a slightly different way, treating two specific moments (their formation and the release of their debut album) as constituting their half century, seeing it run from 2026 into 2027. Their manager Phil Carson explains how a legacy band can find new audiences through streaming and strategic sync placements, as well as through different live iterations. Ian Brenchley, CEO of Vertigo Live, explains how their performance at Ellis Island in 2025 will be turned into a variety of content pieces and formats to reach the broadest audiences possible.
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