Marketing Insight
Music Ally is your go-to source for cutting-edge insights into music marketing. From digital platform updates, to in-depth interviews with global marketing teams, via regular original reports packed with case studies โ we help you stay ahead of the curve. Explore the tools, trends, and strategies shaping artist marketing around the world right now!
Sandbox is the music marketers’ handbook: the latest strategies, new platforms, cutting-edge case studies and expert tips.
- Sandbox Guides โ marketing strategy, case studies, and expert interviews
- Behind the Campaign & Behind the Single โ deep dives into a successful campaign
- Country Profiles โ insider information on what works and who to collaborate with.
- Campaigns of the Year โ 50 utterly essential case studies
LATEST Marketing news
Openstage is connecting fan-data to Claude, Gemini and ChatGPT
Beyond the heated debates and dealmaking around GenAI music, use of chatbots and other AIโฆ
Beatport Greenroom is a B2B dashboard for artists and labels
Today’s the day (1 July) forย Beatport’s leadership transition, with CEO Robb McDaniels handing over theโฆ
Misheard โDoobie Scoot Canoeโ lyric fuels a big TikTok surge
Excuse me while I kiss this guy… All the lonely Starbucks lovers… Parrot, parrot, parrotโฆ
Lume to offer fans โthe world of an albumโ โ and Lorde is on board
Itโs a year since the release of Lordeโs fourth album, โVirginโ, and she celebrated theโฆ
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Latest Sandbox Guide
Sandbox Guide :: Embracing the youth social media bans
Sandbox Guidesย are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, they’re designed so that you can get started immediately. Explore our Sandbox archive here. Social media bans: what now? Driven by growingโฆ
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local marketing tips & trends
Country Profile – Poland 2026
Polandโs music industry is in rude health – although exports remain problematic.
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Country Profile – USA 2026
The US music market continues to perform well – but the general publicโs tastes are changing, with even hip hop on the wane. Itโs fair to say that the USA is in the middle of an extremely difficult period, both politically and economically. And yet, among it all, the US recorded music market continues toโฆ
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Country Profile – Japan 2026
The IFPI charts suggest thatย Japaneseย musical exports are booming, thanks to physical sales. The reality is slightly more complexย – but still positive. The success of music streaming inย Japanย isnโt just a growth story – itโs โa high-margin revolutionโ according to Takeshi Okada, president of Warner Musicย Japan. Okada was responding to a recentย ย reportย from Luminate that called theย countryย โtheโฆ
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Country Profile – China 2026
The Chinese music market is still something of a mystery for many people in the international industry, but one thing is clear: it’s important. While it may not have much to do with music, Canadian prime minister Mark Carneyโsย recent announcementย of a new strategic partnership withย Chinaย was undoubtedly one of the most interesting global news stories ofโฆ
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Country Profile – Nigeria 2026
Nigeriaโs music market is as vibrant as the country itself, a centre of young talent that has made a name for itself globally. Key findings in this new report include: 94 of the top 100 most-streamed artists on Audiomack inย Nigeriaย in 2025ย were local, according to Charlotteย Bwana, the companyโsย VPย of marketing EU, Africa & MENA, demonstrating the incredibleโฆ
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deep dives into successful campaignS
Behind The Campaign: La Rvfleuze
French drill rapper La Rvfleuze released his debut album, ‘Numรฉro dโรฉcrou’, in March 2026. He had begun by releasing tracks via DistroKid in 2022 but was later jailed for burglary and eventually released in 2025. During his time in prison, tracks were leaking and going viral. He signed with Warner Music France, via La Triadeโฆ
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Behind The Campaign: Pink Floyd โย Wish You Were Here
Pink Floydโs ninth studio album, Wish You Were Here, turned 50 on 12 September 2025. In late 2024, in a deal estimated at $400 million, Sony Music acquired the bandโs full catalogue, as well as their name and likeness โย a deal which brought everything under one roof globally. Earlier in 2025, the bandโs 1972 liveโฆ
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Behind The Single: Justฤ, Jaxstyle, Jon – โTurn The Lights Offโ
Track: Justฤ, Jaxstyle, Jon – โTurn The Lights OffโReleased: 7 Nov 2025Label: Spinninโ Records (Warner Music Group) Metrics: Over 37m million streams on Spotifyย 1bn global radio plays #1 across Europeโs Shazam charts #1 in Poland for six weeks, three weeks in Sweden Featured on BBC Radio 1 Rising 23-year-old Lithuanian DJ and producer Justฤโฆ
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Behind The Campaign: Fcukersย
Fcukers are a New York-based electronic duo made up of Shanny Wise and Jackson Walker Lewis. They formed in 2022 and their first EP, Baggy$$, was released by Ninja Tune in September 2024. Manager Simon Parsons met Jackson when they both worked at the Pianos venue in the Lower East Side of Manhattan and heโฆ
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Behind the Artist: Yungblud manager Tommas Arnby on building rock’s future
โI started my management company upstairs on the fifth floor,โ Yungbludโs manager Tommas Arnby told Music Ally from the artistโs new brick and mortar shop, Beautifully Romanticised Accidentally Traumatized (B.r.a.t.) on Denmark Street in London. โThere were two desks and a bunch of mice.โ Arnby is the founder of music publishing service Locomotion Music Group,โฆ
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deep dives into successful campaignS
Sandbox Guide :: Embracing the youth social media bans
Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, they’re designed so that you can get started immediately. Explore our Sandbox archive here. Social media bans: what now? Since Australia introduced its under-16 social media ban โ withโฆ
Read full analysis >>
Sandbox Guide :: The perfect pivot
โAn artist is usually ready for a brand evolution when theyโve exhausted the current version of themselves” Sandbox Guidesย are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, so that […]
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Sandbox Guide :: The album is back
Sandbox Guidesย are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, so that you can get started immediately. Published 10x per year as part ofย Sandbox. Explore our Sandbox archive here. […]
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Sandbox Guide :: Vibe coding for music marketers
Sandbox Guidesย are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, so that you can get started immediately. Published 10x per year as part ofย Sandbox. Explore our Sandbox archive here. […]
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Sandbox Guide :: 2026’s musicย marketing ins and outs โย according to the experts
Sandbox Guidesย are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, so that you can get started immediately. Published 10x per year as part ofย Sandbox. Explore our Sandbox archive here. […]
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More recent sandbox guides…
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Archive: Our Sandbox Guides are a goldmine of knowledge โ search inside the PDFs below:
