What hundreds of global campaign submissions reveal about the future of music marketing. Music Ally has published our Campaigns of the Year report since 2011. Every year we receive hundreds […]
Category: Campaigns
Posted inCampaigns, Sandbox
Behind The Campaign: Jade
Jade Thirlwall was a member of British pop group Little Mix (who released six albums between 2012 and 2020). Operating under the mononym Jade, she released her first solo single, […]
Posted inCampaigns
Behind The Single: Chrystal “The Days (NOTION Remix)”
How to make a remix become one of the biggest dance records in the world Track: Chrystal “The Days (NOTION Remix)” Released: 8 November 2024 Label: Chaos Chaos, part of […]
Posted inCampaigns
Behind The Campaign: Blondshell
Blondshell (Sabrina Teitelbaum) released her second album, If You Asked For A Picture, on 2 May 2025, just over two years after her self-titled debut album. She does not like […]
Posted inSandbox
Campaign of the Month: The Stranglers – ‘Golden Brown’
This month, we’re spotlighting The Stranglers, and a campaign that helped their classic track ‘Golden Brown’ enjoy a new lease of life and go 2x platinum – as submitted by […]
Posted inNews
Campaign of the Month: Neton Vega – ‘Mi Vida Mi Muerte’
This month, we’re spotlighting Neton Vega, and the campaign for the release of their album Mi Vida Mi Muerte on Mexican label Josa Records – as submitted by the team […]
Posted inCampaigns, News, Sandbox
Campaign of the Month: Black Country, New Road – ‘Forever Howlong’
This month, we’re spotlighting Black Country, New Road and the campaign for the release of their album Forever Howlong, as submitted by the team at Ninja Tune. Campaign target audience […]
Posted inCampaigns, News, Sandbox
Campaign of the Month: Alexis Ffrench
This month, we’re spotlighting the British classical and soul musician, composer and producer Alexis Ffrench’s campaign, Translate It To Ffrench, and the support for it by Blackstar. In 2024, Alexis […]
Posted inNews
Campaign of the Month: Jelly Roll
This month, we’re spotlighting the campaign for Jelly Roll’s ‘Beautifully Broken’ album and the support for it from Amazon Music. Campaign target audience age: 18-24 years, 25-34 years, 35-44 yearsCampaign […]
Posted inNews
Campaign of the Month: Tommy Cash – “UNTZ UNTZ”
The campaign for Tommy Cash’s single, “UNTZ UNTZ” centred around the artist releasing an accompanying music video, in the form of an actual adult video, on Pornhub.
Posted inNews
Campaign of the Month: Estopa
For Estopa’s 25th anniversary in 2024, Sony Music and the band decided to kick off the celebrations a year early, choosing October 18th, 2023.
Posted inSandbox
Behind The Campaign: Faye Webster
US singer-songwriter Faye Webster released Underdressed At The Symphony, her fifth studio album, in March 2024. The set up for the campaign began with two singles in 2023 (‘But Not […]
