Colombian artist Andy Rivera, known for his breakout hit in 2018, Te Pintaron Pajaritos, is making a return to the music scene. The campaign for Panty Chanel, is aiming to […]
Tag: Behind the Campaign
Behind the Campaign and Behind the Single both give you deep dives into one individual successful campaign, with vital data, and insight from the people who created them. They are published twice per month as part of Sandbox.
Posted inSandbox
Behind The Campaign: The Tragically Hip
The Tragically Hip are Canada’s most treasured band and 2024 marked 40 years since their formation. Lead singer Gord Downie died in 2017 but the rest of the band carry […]
Posted inCampaigns, News, Sandbox
Campaign of the Month: Alexis Ffrench
This month, we’re spotlighting the British classical and soul musician, composer and producer Alexis Ffrench’s campaign, Translate It To Ffrench, and the support for it by Blackstar. In 2024, Alexis […]
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Behind The Campaign: Shaboozey
US hip-hop and alt-country act Shaboozey first gained attention with 2018’s ‘Start A Riot’, but it was 2024’s ‘A Bar Song (Tipsy)’ that really catapulted his career into the stratosphere. […]
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Behind The Single: Kvng Vinci feat. Zerrydl – HAUSAPIANO
Track: Kvng Vinci feat. Zerrydl “HAUSAPIANO”Released: 1 November 2024Label: Heatwave Records Heatwave is a UK-based label which was founded in October 2024, with the aim of signing artists from emerging […]
Posted inNews, Sandbox
Behind The Campaign: Paris Paloma
British singer-songwriter Paris Paloma released Cacophony, her debut album, in August 2024, but a series of regular singles were released from early 2023 onwards to lead into the album and […]
Posted inNews
Campaign of the Month: Jelly Roll
This month, we’re spotlighting the campaign for Jelly Roll’s ‘Beautifully Broken’ album and the support for it from Amazon Music. Campaign target audience age: 18-24 years, 25-34 years, 35-44 yearsCampaign […]
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Behind The Campaign: Benson Boone
Benson Boone first pinged up on the industry’s radar in 2021 when he took part in American Idol, but he later withdrew from the competition to focus on his own […]
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Behind The Single: Grupo Menos é Mais – ‘Coração Partido’
Track: Grupo Menos é Mais – “Coração Partido”Released: 29 August 2024Label: Som Livre After the Brazilian band Grupo Menos é Mais recorded a Spanish singer Alejandro Sanz’s song “Corazón Partío” in […]
Posted inNews
Campaign of the Month: Tommy Cash – “UNTZ UNTZ”
The campaign for Tommy Cash’s single, “UNTZ UNTZ” centred around the artist releasing an accompanying music video, in the form of an actual adult video, on Pornhub.
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Campaign of the Month: Estopa
For Estopa’s 25th anniversary in 2024, Sony Music and the band decided to kick off the celebrations a year early, choosing October 18th, 2023.
Posted inNews, Sandbox
Behind The Single: nimino – “I Only Smoke When I Drink”
Track: nimino – “I Only Smoke When I Drink” Released: 22 August 2024Label: Counter Records Overview: Rising London-based producer nimino smashed Ninja Tune’s pre-release metrics when he started teasing his song “I […]
