As legacy platform algorithms become less creator-friendly, many artists have faced the dilemma of their fans not seeing tour dates, release announcements and other updates on their feeds. We think […]
Category: Marketing
Posted inMarketing
Threads, Instagram and TikTok update customisable algorithm features
It appears that social media might be moving away from opaque systems that predict user interests, and instead are handing over the reins for users to decide. Platforms like Threads, […]
Posted inNews
The Ting Tings share TikTok CML experiment
In a time where it feels like it’s getting harder and harder to cut through the noise on TikTok, due to an ever-increasing volume of music and posts being uploaded […]
Posted inMarketing
Jay-Z album anniversary campaign launches yearlong program
Jay-Z’s debut album ‘Reasonable Doubt’ turns 30 today, and Roc Nation is pulling out all the stops to throw a memorable anniversary celebration. The company is organising various pop-ups, activations […]
Posted inMarketing
Micro-dramas are having a moment
We’ve written about the continued rise of micro-dramas and the growing investment of major digital platforms before. While the micro-drama trend originated in China, it has fast become a global […]
Posted inMarketing
Google launches creator search profiles
Google recently launched Search Profiles for Creators, a new feature that allows creators to build a public presence directly within Google Search. The feature gives audiences another way to learn […]
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Building artist campaigns to mitigate burnout
A 2025 study of 1,000 UK and US creators found that 52% have experienced burnout as a result of career stress, with financial instability as a primary driver. A further […]
Posted inMarketing
Italy on the rise
Italy has, alongside its European neighbours Germany and France, emerged as a real beneficiary of the streaming age, with the country experiencing a boom in domestic listening alongside steady, streaming-driven […]
Posted inMarketing
Key Production Group releases exclusive fan pack for physical music
Physical music and packaging agency Key Productions has announced a new product they have dubbed ‘The Fancentric Pack ®’ – a storage solution for vinyl, CD and other physical formats […]
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Spotify releases latest Gen Z trend report
Spotify has just unveiled its new “Culture Next” report, highlighting Gen Z consumer behaviour trends around music, culture and brand loyalty. Based on an analysis of first-party data, over 4.2m […]
Posted inMarketing
UK to proceed with under-16 social media bans
British PM Keir Starmer is set to announce a ban on social platforms for UK children under 16. This follows calls for action from grieving parents, who have sued TikTok […]
Posted inMarketing
Behind The Campaign: La Rvfleuze
A self-starter, La Rvfleuze released a run of tracks via DistroKid and quickly established himself as a new voice in Parisian hip-hop. A prison sentence, however, did not derail his […]
