Indonesia recently became the second country to implement a social media ban policy for children under 16. New data from Australia’s eSafety Commissioner – the first country to initiate a […]
Author Archives: Marlen Hüllbrock
Music Ally's Director of Marketing & Strategy
Posted inMarketing
Meta launches new ad placement options
Meta recently unveiled a suite of updates including new Reels ad placement options, improved creator partnership discovery, and new AI creative tools. Reels trending ads – which enable ad placement […]
Posted inNews
Grimes profile makes an appearance on LinkedIn
Last year, the electronic artist Grimes posted to X that she will only release her music on LinkedIn from now on – in what sounded like a joke. But this […]
Posted inMarketing
Snapchat launches AI clips format in Lens Studio
Snapchat has announced its launch of AI Clips in Lens Studio, which creators can use to design and publish AR and AI effects on Snapchat. AI Clips are a new […]
Posted inMarketing
New Reels data reveals what drives viewership
Emplifi released research last week on the specifics of what drives Reels viewership, using data from 10,110 Facebook Reels published by 704 brand pages. Unsurprisingly, human speech is important for […]
Posted inMarketing
China maxxing in 2026
China’s music market is a high-velocity landscape defined by a massive untapped rural reservoir, a thriving fan economy and a digital infrastructure that often outpaces the West. In our latest […]
Posted inMarketing
Instagram tests clickable links in captions for creators
Instagram is now testing a feature it has resisted for a long time – clickable links in post captions. Historically, Instagram’s CEO Adam Mosseri has expressed concern this feature may […]
Posted inMarketing
Drake’s newest teaser in year-long ‘Iceman’ album rollout
For close to a year, Drake has been teasing a project widely expected to be titled ‘Iceman’. Far from a standard release cycle, the campaign has used Toronto-based stunts and […]
Posted inNews
How Breathe. doubled their monthly listeners on Spotify
Music Ally chatted to Group Speed, the agency who worked with Australian electronic duo Breathe. on their debut album rollout. By treating five-year-old catalogue tracks as growth levers and repositioning […]
Posted inSandbox
Behind the Artist: Yungblud manager Tommas Arnby on building rock’s future
“I started my management company upstairs on the fifth floor,” Yungblud’s manager Tommas Arnby told Music Ally from the artist’s new brick and mortar shop, Beautifully Romanticised Accidentally Traumatized (B.r.a.t.) […]
Posted inNews
What Gen Z’s growing interest in analog means for music
Modern culture is experiencing a digital hangover. In lieu of constant connectivity, Gen Z audiences are pivoting towards analog aesthetics, tangible experiences and old-school hobbies. The Guardian reports Google Search […]
Posted inMarketing
Rosalía releases TikTok-fuelled “Berghain” techno remix
Rosalía’s performance of her track “Berghain” at the recent BRIT awards left many calling it the performance of the night. Meanwhile, sales and streams of both the track and its […]
