Today’s the day (1 July) for Beatport’s leadership transition, with CEO Robb McDaniels handing over the electronic-music brand’s reins to colleagues Matt Gralen (now CEO) and Helen Sartory (now president and COO).
The new era is kicking off with a new dashboard for artists and labels called Beatport Greenroom, which launched yesterday. It offers a mix of analytics, profile management and ticketing controls, as Beatport steps up its efforts to provide more tools for its community.
“A huge step forward in cementing our role as a key marketing partner,” as chief commercial officer Alex Branson put it.
“Artists and labels can now utilise their profiles with greater agency, understand how DJs are interacting with their music, and better connect with their DJ followers to nurture long term relationships.”
More than 80,000 labels and 400,000 artists currently use Beatport. They can sign up to claim their accounts on Greenroom now.
