Guest column: Music Ally publishes guest columns which voice the opinions of notable authors that advance specific perspectives on important issues. These are chosen at the Editorial team’s discretion and […]
Author Archives: Music Ally
Campaign of the Month: The Stranglers – ‘Golden Brown’
This month, we’re spotlighting The Stranglers, and a campaign that helped their classic track ‘Golden Brown’ enjoy a new lease of life and go 2x platinum – as submitted by […]
Campaign of the Month: Neton Vega – ‘Mi Vida Mi Muerte’
This month, we’re spotlighting Neton Vega, and the campaign for the release of their album Mi Vida Mi Muerte on Mexican label Josa Records – as submitted by the team […]
How music discovery and fan commitment are inextricably linked
Guest column: Music Ally publishes guest columns which voice the opinions of notable authors that advance specific perspectives on important issues. These are chosen at the Editorial team’s discretion and […]
“Unimaginable in any other sector” – Impala’s Helen Smith on planned Downtown acquisition
Last week, the European Commission started its investigation into UMG’s planned acquisition of Downtown Music Holdings. A number of independent music companies and others in the space have raised their concerns in Brussels – and the executive chair of one of them, Impala’s Helen Smith, has penned this guest column:
Five lines of code worth asking for
This is a guest column by Benji Rogers, co-founder of AI attribution startup Sureel and founder of PledgeMusic. He believes that rightsholders are in a “rare” moment of leverage – and that they must now demand transparency in the age of generative AI.
Licensing AI music: the industry is focusing on the wrong problem
This is a guest post by veteran tech and music executive Virginie Berger. It’s the latest in a short series of posts by Berger on high-level AI developments and how she thinks they may impact the music industry.
Campaign of the Month: Tommy Cash – “UNTZ UNTZ”
The campaign for Tommy Cash’s single, “UNTZ UNTZ” centred around the artist releasing an accompanying music video, in the form of an actual adult video, on Pornhub.
The Salary Transparency Project
Last year, we reported on the launch of a UK-based project by Shoobs chief strategy officer and Measure of Music founder Christine Osazuwa and her peers which aimed to bring more […]
Is the music industry gaslighting artists?
Guest post: will the voices of music makers actually be heard, or will the status quo be protected by corporate interests?
Journey to the past – how nostalgia keeps fans engaged
At Vevo we’ve seen a major shift in the ways music is discovered and consumed – underscoring a symbiotic relationship between music and other forms of video-focused entertainment. And while these themes point towards the future, one has remained in the past: nostalgia.Â
Disorder and freedom: the Chinese Gufeng music industry
This is a guest post by Su Yi, via Kanjian Music, the Chinese music services company which is Music Ally’s partner for our Music Ally China arm. Su Yi explores a […]

