Superfandom, superfandom, superfandom. Unless you’ve been living on the moon for the last year, you’ll not have been able to avoid the latest obsession of pretty much anyone working in the music industry.
In the new episode of the Music Ally Focus podcast, we chatted to Jacquelle Horton, CEO/Founder of superfan platform Fave, about the nature of superfandom – and how to nurture it without taking advantage of enthusiastic fans.
The industry’s current interest in superfandom makes sense: whether you’re a DIY artist, a manager, a label, a booking agent, or anything else – it’s clear that super-serving your superfans makes fans more happy, and makes you more money. Plus, it dovetails nicely with the direct-to-fan business model many are trying to build.
Creating an ecosystem that facilitates fan-to-fan interaction and captures the value of their activities is key. “There’s a lot of untapped benefit and value,” Jacquelle says, “from fan to fan interaction … if you don’t have a direct line to tap into fan revenue the right way, you’re going to get left behind.”
And that kind of system would be an improvement on treating superfans as cash dispensers: “Squeezing fans for more than you’re squeezing them for now… I think that’s a very simplistic and unfortunate way that superfans are being [treated] across the board right now,” she adds.
Listen to the full episode in the above player or on your preferred podcast platform.
