{"id":272613,"date":"2026-06-30T09:30:00","date_gmt":"2026-06-30T08:30:00","guid":{"rendered":"https:\/\/musically.com\/?p=272613"},"modified":"2026-06-30T09:21:49","modified_gmt":"2026-06-30T08:21:49","slug":"lume-to-offer-fans-the-world-of-an-album-and-lorde-is-on-board","status":"publish","type":"post","link":"https:\/\/musically.com\/2026\/06\/30\/lume-to-offer-fans-the-world-of-an-album-and-lorde-is-on-board\/","title":{"rendered":"Lume to offer fans \u2018the world of an album\u2019 \u2013 and Lorde is on board"},"content":{"rendered":"<p>It\u2019s a year since the release of Lorde\u2019s fourth album, \u2018Virgin\u2019, and she celebrated the anniversary by\u00a0dropping 49 demos.<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>It\u2019s a year since the release of Lorde\u2019s fourth album, \u2018Virgin\u2019, and she celebrated the anniversary by\u00a0dropping 49 demos.<\/p>\n","protected":false},"author":110,"featured_media":272614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_newspack_byline_active":false,"_newspack_byline":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"newspack_content_restriction_is_exempt":false,"scaip_prevent_shortcode_addition":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","default_image_id":0,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvaTAud3AuY29tXC9tdXNpY2FsbHkuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wNlwvdHVtYmxyXzc4M2FmYjE0NzE2ODhmOTJiYTljMjA2Y2YxMzZhODlkX2UxYTY1OTA2XzIwNDgtZTE3ODI4MDc2NjE5MDYuanBnP2ZpdD03MDAlMkM0NTgmc3NsPTEiLCJ0eHQiOiJMdW1lIHRvIG9mZmVyIGZhbnMgXHUyMDE4dGhlIHdvcmxkIG9mIGFuIGFsYnVtXHUyMDE5IFx1MjAxMyBhbmQgTG9yZGUgaXMgb24gYm9hcmQiLCJ0ZW1wbGF0ZSI6ImRvaXMiLCJmb250IjoiIiwiYmxvZ19pZCI6MjEyOTE4Nzk0fQ.ka_smUju8JoMIx85bC62Z1worZD4KANgv7GbpIcb2bQMQ"},"version":2},"_wpas_customize_per_network":false},"categories":[7],"tags":[1591,12414,2236,998,4825],"newspack_spnsrs_tax":[],"coauthors":[22837],"class_list":["post-272613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-new-zealand","tag-lorde","tag-music-marketing","tag-startups","tag-superfans","membership-content","access-restricted","entry"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/musically.com\/2026\/06\/30\/lume-to-offer-fans-the-world-of-an-album-and-lorde-is-on-board\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Lume to offer fans \u2018the world of an album\u2019 \u2013 and Lorde is on board","url":"http:\/\/musically.com\/2026\/06\/30\/lume-to-offer-fans-the-world-of-an-album-and-lorde-is-on-board\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/musically.com\/2026\/06\/30\/lume-to-offer-fans-the-world-of-an-album-and-lorde-is-on-board\/"},"thumbnailUrl":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/tumblr_783afb1471688f92ba9c206cf136a89d_e1a65906_2048-e1782807661906.jpg?resize=150%2C150&ssl=1","image":{"@type":"ImageObject","url":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/tumblr_783afb1471688f92ba9c206cf136a89d_e1a65906_2048-e1782807661906.jpg?fit=1787%2C1170&ssl=1"},"articleSection":"News","author":[{"@type":"Person","name":"Stuart Dredge"}],"creator":["Stuart Dredge"],"publisher":{"@type":"Organization","name":"Music Ally","logo":"https:\/\/musically.com\/wp-content\/uploads\/2023\/01\/MUSIC-ALLY-NEW-LOGO-2020.png"},"keywords":["aotearoa new zealand","lorde","music marketing","startups","superfans"],"dateCreated":"2026-06-30T08:30:00Z","datePublished":"2026-06-30T08:30:00Z","dateModified":"2026-06-30T08:30:00Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Lume to offer fans \\u2018the world of an album\\u2019 \\u2013 and Lorde is on board\",\"url\":\"http:\\\/\\\/musically.com\\\/2026\\\/06\\\/30\\\/lume-to-offer-fans-the-world-of-an-album-and-lorde-is-on-board\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/musically.com\\\/2026\\\/06\\\/30\\\/lume-to-offer-fans-the-world-of-an-album-and-lorde-is-on-board\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/musically.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/tumblr_783afb1471688f92ba9c206cf136a89d_e1a65906_2048-e1782807661906.jpg?resize=150%2C150&ssl=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/musically.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/tumblr_783afb1471688f92ba9c206cf136a89d_e1a65906_2048-e1782807661906.jpg?fit=1787%2C1170&ssl=1\"},\"articleSection\":\"News\",\"author\":[{\"@type\":\"Person\",\"name\":\"Stuart Dredge\"}],\"creator\":[\"Stuart Dredge\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Music Ally\",\"logo\":\"https:\\\/\\\/musically.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/MUSIC-ALLY-NEW-LOGO-2020.png\"},\"keywords\":[\"aotearoa new zealand\",\"lorde\",\"music marketing\",\"startups\",\"superfans\"],\"dateCreated\":\"2026-06-30T08:30:00Z\",\"datePublished\":\"2026-06-30T08:30:00Z\",\"dateModified\":\"2026-06-30T08:30:00Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/musically.com\/p.js"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/tumblr_783afb1471688f92ba9c206cf136a89d_e1a65906_2048-e1782807661906.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/tumblr_783afb1471688f92ba9c206cf136a89d_e1a65906_2048-e1782807661906.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"Stuart Dredge","author_link":"https:\/\/musically.com\/author\/stuartdredge-2\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/tumblr_783afb1471688f92ba9c206cf136a89d_e1a65906_2048-e1782807661906.jpg?fit=1787%2C1170&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":251404,"url":"https:\/\/musically.com\/2025\/09\/29\/doja-cat-starred-in-apple-music-studios-first-album-party-livestream\/","url_meta":{"origin":272613,"position":0},"title":"Doja Cat starred in Apple Music Studios\u2019 first album-party livestream","author":"Stuart Dredge","date":"September 29, 2025","format":false,"excerpt":"Apple Music recently celebrated its tenth anniversary by opening a new studios complex in Los Angeles. Doja Cat dropped in last week.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"Doja Cat Apple Music","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/uuidB78594C9-81A6-4149-AB01-9E6E7BD524BAcode001library1type1mode1loctruecaptrue-e1759134364467.jpeg?fit=960%2C653&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/uuidB78594C9-81A6-4149-AB01-9E6E7BD524BAcode001library1type1mode1loctruecaptrue-e1759134364467.jpeg?fit=960%2C653&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/uuidB78594C9-81A6-4149-AB01-9E6E7BD524BAcode001library1type1mode1loctruecaptrue-e1759134364467.jpeg?fit=960%2C653&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/uuidB78594C9-81A6-4149-AB01-9E6E7BD524BAcode001library1type1mode1loctruecaptrue-e1759134364467.jpeg?fit=960%2C653&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":268376,"url":"https:\/\/musically.com\/2026\/04\/10\/heres-how-to-kick-off-a-third-album-campaign-olivia-rodrigo-fashion\/","url_meta":{"origin":272613,"position":1},"title":"Here&#8217;s how to kick off a third album campaign Olivia Rodrigo fashion","author":"Marlen H\u00fcllbrock","date":"April 10, 2026","format":false,"excerpt":"This past week,\u00a0Olivia Rodrigo has announced\u00a0her long-awaited third album you seem pretty sad for a girl so in love - and though the campaign has just kicked off, there\u2019s already some interesting elements to it. Back in December, conversation around the album was growing due to\u00a0rumours of a potential breakup\u00a0of\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/musically.com\/category\/marketing\/"},"img":{"alt_text":"Red heart-shaped padlock on a railing over water","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/04\/f1vtjsrswf0.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/04\/f1vtjsrswf0.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/04\/f1vtjsrswf0.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/04\/f1vtjsrswf0.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/04\/f1vtjsrswf0.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":241302,"url":"https:\/\/musically.com\/2025\/05\/22\/spotify-launches-upcoming-releases-hub-and-countdown-chart\/","url_meta":{"origin":272613,"position":2},"title":"Spotify launches \u2018Upcoming Releases Hub\u2019 and countdown chart","author":"Stuart Dredge","date":"May 22, 2025","format":false,"excerpt":"A new section of Spotify\u2019s app aims to spotlight albums that are drumming up the most buzz before they come out.","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/musically.com\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/S4A_Upcomingrelease-Hub_Asset_02_lorde-1-1024x583-1.jpg?fit=1024%2C583&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/S4A_Upcomingrelease-Hub_Asset_02_lorde-1-1024x583-1.jpg?fit=1024%2C583&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/S4A_Upcomingrelease-Hub_Asset_02_lorde-1-1024x583-1.jpg?fit=1024%2C583&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/S4A_Upcomingrelease-Hub_Asset_02_lorde-1-1024x583-1.jpg?fit=1024%2C583&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":255482,"url":"https:\/\/musically.com\/2025\/11\/07\/aviciis-stories-album-gets-a-10th-anniversary-mini-series\/","url_meta":{"origin":272613,"position":3},"title":"Avicii\u2019s \u2018Stories\u2019 album gets a 10th-anniversary mini-series","author":"Stuart Dredge","date":"November 7, 2025","format":false,"excerpt":"It\u2019s 10 years since the release of \u2018Stories\u2019 the second album by late electronic-music star Avicii. Now his estate has worked with Pophouse Entertainment on a three-part documentary promising fans a behind-the-scenes look at the album. How? Because the studio sessions were filmed and Avicii (aka Tim Bergling) always had\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Aviciis-%E2%80%98Stories-album-mini-series.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Aviciis-%E2%80%98Stories-album-mini-series.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Aviciis-%E2%80%98Stories-album-mini-series.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Aviciis-%E2%80%98Stories-album-mini-series.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Aviciis-%E2%80%98Stories-album-mini-series.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":264897,"url":"https:\/\/musically.com\/2026\/03\/16\/good-boy-records-reveals-rev-share-model-for-james-blake-album\/","url_meta":{"origin":272613,"position":4},"title":"Good Boy Records reveals rev-share model for James Blake album","author":"Stuart Dredge","date":"March 16, 2026","format":false,"excerpt":"Musician James Blake talked regularly about\u00a0his plans for post-major life\u00a0last year, as he put together a team of partner-companies.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"james blake album","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/james-blake-album.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/james-blake-album.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/james-blake-album.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/james-blake-album.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/james-blake-album.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":98519,"url":"https:\/\/musically.com\/2021\/09\/29\/kanye-west-post-release-changes\/","url_meta":{"origin":272613,"position":5},"title":"Kanye West makes post-release changes to &#8216;Donda&#8217; album","author":"Stuart Dredge","date":"September 29, 2021","format":false,"excerpt":"Kanye West famously continued tinkering with his 'The Life of Pablo' album even after it was released, altering tracks then replacing the older versions on digital services.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"Donda Stem Player","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-16.00.09.png?fit=1200%2C412&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-16.00.09.png?fit=1200%2C412&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-16.00.09.png?fit=1200%2C412&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-16.00.09.png?fit=1200%2C412&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-25-at-16.00.09.png?fit=1200%2C412&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/272613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/comments?post=272613"}],"version-history":[{"count":1,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/272613\/revisions"}],"predecessor-version":[{"id":272615,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/272613\/revisions\/272615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/media\/272614"}],"wp:attachment":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/media?parent=272613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/categories?post=272613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/tags?post=272613"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=272613"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/coauthors?post=272613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}