{"id":272275,"date":"2026-06-25T07:00:00","date_gmt":"2026-06-25T06:00:00","guid":{"rendered":"https:\/\/musically.com\/?p=272275"},"modified":"2026-06-24T15:59:05","modified_gmt":"2026-06-24T14:59:05","slug":"digital-replicas-avatars-and-nil-rights-is-this-the-future-of-music","status":"publish","type":"post","link":"https:\/\/musically.com\/2026\/06\/25\/digital-replicas-avatars-and-nil-rights-is-this-the-future-of-music\/","title":{"rendered":"Digital replicas, avatars, and NIL rights: is this the future of music?"},"content":{"rendered":"<p>Guest column: Music Ally publishes guest columns voicing the opinions of notable authors, or advancing specific perspectives on important issues. These are chosen at the Editorial team\u2019s discretion, are not paid-for, and do not necessarily reflect Music Ally&#8217;s own opinion. You can read our guest column policy here, and the guest column archive here. 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Now the music tech firm is setting out its vision for \"reframing the value of music through creator rights\".","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"Utopia Music Logo","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/11\/Utopia-Logo.jpg?fit=1200%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/11\/Utopia-Logo.jpg?fit=1200%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/11\/Utopia-Logo.jpg?fit=1200%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/11\/Utopia-Logo.jpg?fit=1200%2C400&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/11\/Utopia-Logo.jpg?fit=1200%2C400&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":236797,"url":"https:\/\/musically.com\/2025\/03\/27\/music-nation-adds-neighbouring-rights-with-soundexchange-deal\/","url_meta":{"origin":272275,"position":1},"title":"Music Nation adds neighbouring rights with SoundExchange deal","author":"Stuart Dredge","date":"March 27, 2025","format":false,"excerpt":"UAE-based Music Nation has inked a deal with SoundExchange in the US to collect and distribute neighbouring rights royalties in the UAE.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"music nation","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/03\/music-nation.jpg?fit=1000%2C780&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/03\/music-nation.jpg?fit=1000%2C780&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/03\/music-nation.jpg?fit=1000%2C780&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/03\/music-nation.jpg?fit=1000%2C780&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":241007,"url":"https:\/\/musically.com\/2025\/05\/20\/salt-n-pepa-sue-umg-over-termination-rights-for-recordings\/","url_meta":{"origin":272275,"position":2},"title":"Salt-N-Pepa sue UMG over termination rights for recordings","author":"Stuart Dredge","date":"May 20, 2025","format":false,"excerpt":"Salt-N-Pepa are suing Universal Music Group over its response to their filing of a notice of termination rights in 2022.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/wesley-tingey-TdNLjGXVH3s-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/wesley-tingey-TdNLjGXVH3s-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/wesley-tingey-TdNLjGXVH3s-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/wesley-tingey-TdNLjGXVH3s-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/05\/wesley-tingey-TdNLjGXVH3s-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":96388,"url":"https:\/\/musically.com\/2021\/07\/14\/italian-band-le-vibrazioni-to-sell-fans-a-share-of-image-rights\/","url_meta":{"origin":272275,"position":3},"title":"Italian band Le Vibrazioni to sell fans a share of image rights","author":"Stuart Dredge","date":"July 14, 2021","format":false,"excerpt":"We have seen artists sell off portions of their recorded music and publishing rights, but now Italian band Le Vibrazioni are exploring fans\u2019 appetite for buying a slice of their image rights. The band, with music firm Artist First, will be using the ANote Music marketplace to do it. Fans\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/anote-music.png?fit=857%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/anote-music.png?fit=857%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/anote-music.png?fit=857%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/anote-music.png?fit=857%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":264810,"url":"https:\/\/musically.com\/2026\/03\/13\/former-polaris-hub-execs-launch-rights-intelligence-consultancy\/","url_meta":{"origin":272275,"position":4},"title":"Former Polaris Hub execs launch Rights Intelligence consultancy","author":"Stuart Dredge","date":"March 13, 2026","format":false,"excerpt":"Nordic-based licensing entity Polaris Hub\u00a0shut down last year\u00a0after its owners \u2013 collecting societies Koda, Tono and Teosto \u2013 decided it wasn\u2019t the best way forward. As is so often the case, shutdowns provide opportunities for experienced industry pros to launch new things. 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Round Hill Music Royalty Fund was\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/New-Project-1.png?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/New-Project-1.png?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/New-Project-1.png?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/New-Project-1.png?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/07\/New-Project-1.png?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/272275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/users\/37852"}],"replies":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/comments?post=272275"}],"version-history":[{"count":1,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/272275\/revisions"}],"predecessor-version":[{"id":272279,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/272275\/revisions\/272279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/media\/272277"}],"wp:attachment":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/media?parent=272275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/categories?post=272275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/tags?post=272275"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=272275"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/coauthors?post=272275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}