{"id":271251,"date":"2026-06-10T15:00:00","date_gmt":"2026-06-10T14:00:00","guid":{"rendered":"https:\/\/musically.com\/?p=271251"},"modified":"2026-06-15T11:24:29","modified_gmt":"2026-06-15T10:24:29","slug":"behind-the-campaign-la-rvfleuze","status":"publish","type":"post","link":"https:\/\/musically.com\/2026\/06\/10\/behind-the-campaign-la-rvfleuze\/","title":{"rendered":"Behind The Campaign: La Rvfleuze"},"content":{"rendered":"<p>French drill rapper La Rvfleuze released his debut album, &#8216;Num\u00e9ro d\u2019\u00e9crou&#8217;, in March 2026. He had begun by releasing tracks via DistroKid in 2022 but was later jailed for burglary and eventually released in 2025. During his time in prison, tracks were leaking and going viral. He signed with Warner Music France, via La Triade [&hellip;]<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>French drill rapper La Rvfleuze released his debut album, &#8216;Num\u00e9ro d\u2019\u00e9crou&#8217;, in March 2026. He had begun by releasing tracks via DistroKid in 2022 but was later jailed for burglary and eventually released in 2025. During his time in prison, tracks were leaking and going viral. He signed with Warner Music France, via La Triade 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A prison sentence, however, did not derail his career. When tracks he had worked on started to leak, he leaned into it and started putting out more tracks\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/musically.com\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-11-at-14.27.47.png?fit=1200%2C737&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-11-at-14.27.47.png?fit=1200%2C737&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-11-at-14.27.47.png?fit=1200%2C737&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-11-at-14.27.47.png?fit=1200%2C737&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-11-at-14.27.47.png?fit=1200%2C737&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":262356,"url":"https:\/\/musically.com\/2026\/02\/11\/behind-the-campaign-alex-warren\/","url_meta":{"origin":271251,"position":1},"title":"Behind The Campaign: Alex Warren","author":"Eamonn Forde","date":"February 11, 2026","format":false,"excerpt":"US singer-songwriter Alex Warren first came to prominence as a founding member of The Hype House, the TikTok-centric creator group based in Los Angeles. From here he started releasing music and signed with Atlantic Records. Torsten Luth (EVP of international at Atlantic Music Group) and Hope Bozzo (senior marketing manager,\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/musically.com\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/JD_AlexWarren_1129-Large.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/JD_AlexWarren_1129-Large.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/JD_AlexWarren_1129-Large.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/JD_AlexWarren_1129-Large.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/JD_AlexWarren_1129-Large.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":98920,"url":"https:\/\/musically.com\/2021\/10\/20\/behind-the-campaign-noel-gallaghers-high-flying-birds\/","url_meta":{"origin":271251,"position":2},"title":"Behind The Campaign :: Noel Gallagher&#8217;s High Flying Birds","author":"Eamonn Forde","date":"October 20, 2021","format":false,"excerpt":"2021 may have marked 25 years since Oasis played Knebworth but it also marked 10 years of Noel Gallagher\u2019s High Flying Birds, the solo project from the band\u2019s chief songwriter that came about after Oasis split. Back the Way We Came: Vol. 1 (2011\u20132021) was released on 11th June 2021\u2026","rel":"","context":"In &quot;Campaigns&quot;","block_context":{"text":"Campaigns","link":"https:\/\/musically.com\/category\/campaigns\/"},"img":{"alt_text":"MATT CROCKETT_PRESS Noel Gallagher","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/10\/2020_MATT-CROCKETT_PRESS-Noel-86713-HI-RES_LANDSCAPE1.jpg?fit=1024%2C682&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/10\/2020_MATT-CROCKETT_PRESS-Noel-86713-HI-RES_LANDSCAPE1.jpg?fit=1024%2C682&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/10\/2020_MATT-CROCKETT_PRESS-Noel-86713-HI-RES_LANDSCAPE1.jpg?fit=1024%2C682&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/10\/2020_MATT-CROCKETT_PRESS-Noel-86713-HI-RES_LANDSCAPE1.jpg?fit=1024%2C682&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":245574,"url":"https:\/\/musically.com\/2025\/07\/17\/behind-the-single-ski-mask-the-slump-god-catch-me-outside-2\/","url_meta":{"origin":271251,"position":3},"title":"Behind The Single: Ski Mask The Slump God \u2013\u00a0\u201cCatch Me Outside 2\u201d","author":"Marlen H\u00fcllbrock","date":"July 17, 2025","format":false,"excerpt":"Track: Ski Mask The Slump God \u201cCatch Me Outside 2\u201dReleased: 4 July 2025\u00a0Label: Victor Victor Worldwide Inc. \/ Empire Overview \u201cCatch Me Outside 2\u201d marked Ski Mask the Slump God\u2019s return with a carefully orchestrated campaign built on fan input and nostalgic callbacks. Artist manager Tariq Cherif and Empire\u2019s Olivia\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/ski-mask-the-slump-god-catch-me-outside-2-final-artwork-1751058740-scaled.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/ski-mask-the-slump-god-catch-me-outside-2-final-artwork-1751058740-scaled.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/ski-mask-the-slump-god-catch-me-outside-2-final-artwork-1751058740-scaled.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/ski-mask-the-slump-god-catch-me-outside-2-final-artwork-1751058740-scaled.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/ski-mask-the-slump-god-catch-me-outside-2-final-artwork-1751058740-scaled.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":97404,"url":"https:\/\/musically.com\/2021\/08\/25\/behind-the-campaign-warner-italys-summer-playlist\/","url_meta":{"origin":271251,"position":4},"title":"Behind The Campaign :: Warner Italy\u2019s Summer Playlist","author":"Eamonn Forde","date":"August 25, 2021","format":false,"excerpt":"Normally in Behind The Campaign we focus on a single artist (typically around an album release); but, to break with convention slightly, we are instead looking at a cross-artist playlist campaign run by Warner Music Italy this summer. Through its Topsify Italia brand, it ran the \u201cL\u2019Estate Che Aspettavi\u201d (translating\u2026","rel":"","context":"In &quot;Campaigns&quot;","block_context":{"text":"Campaigns","link":"https:\/\/musically.com\/category\/campaigns\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Station-takeover-2-edit.jpg?fit=991%2C607&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Station-takeover-2-edit.jpg?fit=991%2C607&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Station-takeover-2-edit.jpg?fit=991%2C607&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Station-takeover-2-edit.jpg?fit=991%2C607&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":247999,"url":"https:\/\/musically.com\/2025\/08\/20\/behind-the-single-jack-garratt-higher\/","url_meta":{"origin":271251,"position":5},"title":"Behind The Single: Jack Garratt \u2013\u00a0\u201cHigher\u201d","author":"Marlen H\u00fcllbrock","date":"August 20, 2025","format":false,"excerpt":"Overview Track: Jack Garratt \u201cHigher\u201dReleased: 4 July 2025Label: Cooking Vinyl In 2016, Jack Garratt was hailed as one of the UK\u2019s most promising newcomers. After taking a break from releasing music in 2020, his team at new label Cooking Vinyl - Product Manager Juan Torres Alonso and Head of Digital\u2026","rel":"","context":"In &quot;Sandbox&quot;","block_context":{"text":"Sandbox","link":"https:\/\/musically.com\/category\/sandbox\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/08\/JG-LP-with-LP-Large.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/08\/JG-LP-with-LP-Large.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/08\/JG-LP-with-LP-Large.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/08\/JG-LP-with-LP-Large.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/08\/JG-LP-with-LP-Large.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/271251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/users\/37852"}],"replies":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/comments?post=271251"}],"version-history":[{"count":4,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/271251\/revisions"}],"predecessor-version":[{"id":271644,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/271251\/revisions\/271644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/media\/271258"}],"wp:attachment":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/media?parent=271251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/categories?post=271251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/tags?post=271251"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=271251"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/coauthors?post=271251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}