{"id":185190,"date":"2024-12-05T08:30:00","date_gmt":"2024-12-05T08:30:00","guid":{"rendered":"https:\/\/musically.com\/?p=185190"},"modified":"2024-11-19T15:23:58","modified_gmt":"2024-11-19T15:23:58","slug":"spotify-vp-of-markets-subscriptions-gustav-gyllenhammar-what-would-it-take-to-build-a-service-that-is-loved-by-a-billion-subscribers-globally","status":"publish","type":"post","link":"https:\/\/musically.com\/2024\/12\/05\/spotify-vp-of-markets-subscriptions-gustav-gyllenhammar-what-would-it-take-to-build-a-service-that-is-loved-by-a-billion-subscribers-globally\/","title":{"rendered":"Spotify VP of markets &#038; subscriptions, Gustav Gyllenhammar: \u201cWhat would it take to build a service that is loved by a billion subscribers globally?\u201d"},"content":{"rendered":"<p>December 2024: Gustav Gyllenhammar, VP of markets &amp; subscriptions at Spotify. The subscription prescription: Spotify has just hit another landmark, topping a quarter of a billion subscribers. With growing competition from Apple Music, Amazon, YouTube and more \u2013 and with growing demands from both labels and investors to keep its growth curve pointing firmly upwards [&hellip;]<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>December 2024: Gustav Gyllenhammar, VP of markets &amp; subscriptions at Spotify. The subscription prescription: Spotify has just hit another landmark, topping a quarter of a billion subscribers. With growing competition from Apple Music, Amazon, YouTube and more \u2013 and with growing demands from both labels and investors to keep its growth curve pointing firmly upwards 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