Tag: Dirty Hit

Jamie Oborne is the owner and CEO of Dirty Hit Records and All on Red Management, working with The 1975, Wolf Alice and Benjamin Francis Leftwich among other artists. He was also the opening speaker at Music Ally’s Sandbox Summit conference in London this morning, interviewed by our very own Eamonn Forde.

“Marketing is about setting up problems to solve, as much as it’s about communication,” he said. “The problem for a band in the modern landscape is how do we navigate a shrinking physical marketplace, which has always been the anchor point for an alternative artist, and how do we bridge into the digital DSPs, to streaming, to the modern music landscape?”

“Fortunately The 1975 have always streamed really well for a band. They have music that connects with people quite easily, so we didn’t face the same challenges that an artist like Idles or any guitar band you can think of would face, because our streaming has always been at the upper end of what a band would have. But we don’t really have radio hits: these conventional drivers that cause consumption. So the problem that I presented and I wanted to solve was how do we compete with pop and urban records on DSPs?”