At the start of last year we published one of our most popular podcasts of 2025: when we asked Liam James Ward, CEO/co-founder of content strategy studio Something Something to look ahead into 2025โ€™s upcoming marketing trends. Never let it be said that Music Ally Focus likes anything more than pushing against an open door, so when we had the opportunity to get Liam back on the show, we said “yes”. It was a timely recording too, as Something Something were recently named Agency of the Year in Music Allyโ€™s 2025 Music Marketing Awards


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