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This Is My Jam: ‘We’re big believers in the balance between humans and computers’

This Is My Jam started in 2012 as a project founded by former Last.fm colleagues Hannah Donovan and Matthew Ogle, incubated within music/tech startup The Echo Nest.

A year later it span out as its own entity: a way for people to share the tracks they were enjoying most, one at a time. It was partly a reaction against the “frictionless” sharing that was a popular concept in 2011 and 2012: fuelled by Facebook then, although arguably pioneered by Last.fm with its scrobbling.

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