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FUGA talks expansion, experimentation and data drive

Four years ago, Amsterdam-based music distribution and marketing platform FUGA had just 12 employees and its only office was in the Netherlands.

Since then, it has expanded to 90 staff, with offices in New York (opened in 2016), London (2018) and Milan (also 2018). The company also raised €6m of investment from its shareholders in late 2017.

Latin America, Asia and Africa are next in FUGA’s sights for international expansion. It is also boosting its offering for clients with more-flexible deal structures, experimentation with blockchain technology, and significant improvements to its data dashboard.

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BPI/ERA publish new report on big data and the music industry

British industry bodies the BPI and ERA have published a new joint report: Magic Numbers: How Can Data and Analytics Really Help the Music Industry? 

The report was authored by Music Ally’s Eamonn Forde, and explores how improved understanding of the way fans discover, play and share songs and albums in the streaming era increasingly shapes how music is produced and promoted. You can get the free report via the link above. The report was launched at an event last night in London, with a panel of industry figures giving their views on the changing role of data, and what it means for labels, artists and DSPs alike.

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Music analytics in 2018: ‘Data will tell you what’s hot, but not what is good’

Tied to the publication of the new report from British industry bodies ERA and BPI (Magic Numbers: How Can Data & Analytics Really Help The Music Industry?) and written by Music Ally, an afternoon of presentations and panel discussion on the current state of music analytics / data and their future was held at the BPI’s office in London yesterday (9 July).

Lucy Blair, from the artist and label marketing team at Spotify UK, opened with a presentation on what the streaming service is doing in terms of data access to artists, labels and managers as well as where it is evolving next.

“There were more than 100 updates in a few months last year,” she revealed of the data tools Spotify opens to registered partners. Blair worked through the range of data sets open up to the music industry, giving tips on how best to read them and indicating what are the most accurate metrics of success and engagement.

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