Analytics firm Viberate has launched a new tool that allows users to connect their Vibrate data into their preferred AI assistant in order to use the data-sifting power of AI […]
Tag: big data
How CMOs are scaling globally, collaborating across industries, and rethinking the creator relationship
Music consumption today is borderless, but the systems that manage it have historically been national. Collective management organisations are undergoing their most significant transformation in decades. On one hand, they […]
EMERGE: Chatting with European music data
David Weiszfeld’s career has focussed around solving a recurring problem: how to navigate the glut of data relating to artists and songs. After leaving Universal Music in 2013 and founding […]
Reverb Data’s Andy Blair: “Every artist can choose their own adventure for what works for them, and they can be successful at it”
Andy Blair spent nearly nine years at Universal Music Group as its chief privacy officer, but after he left in July 2024 he launched Reverb Data, a data-focused law firm […]
Orfium CEO Rob Wells: “If you’re not delivering your information correctly, you’re underserving your constituents.”
August 2024: Rob Wells, CEO of Orfium. He discusses the “creeping issue” of broken data, how a fix today does not always ward off a problem tomorrow, why major labels […]
And the winner is…: measuring the impact of awards on streaming
Win an award, sell lots of records. That used to be the equation (or certainly the presumption) in the music business. In the days and weeks after an award ceremony, […]
Credit where it’s due: transforming poor music credit metadata by putting creatives in control
The below post is by Kyran de Keijzer, Co-founder and CPO of Muso.AI. At Muso.AI, we’re delivering lifetime, greatest-of-all-time, big data energy type of analytics that get creatives motivated to […]
The Sandbox Guide to… Marketing in 2022
Our first Guide of 2022 is designed to help map out your year ahead. We asked 25 thought-leaders in the modern music industry – including Aaron Bogucki, global head of […]
FUGA talks expansion, experimentation and data drive
Four years ago, Amsterdam-based music distribution and marketing platform FUGA had just 12 employees and its only office was in the Netherlands.
Since then, it has expanded to 90 staff, with offices in New York (opened in 2016), London (2018) and Milan (also 2018). The company also raised €6m of investment from its shareholders in late 2017.
Latin America, Asia and Africa are next in FUGA’s sights for international expansion. It is also boosting its offering for clients with more-flexible deal structures, experimentation with blockchain technology, and significant improvements to its data dashboard.
Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus
Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo […]
BPI/ERA publish new report on big data and the music industry
British industry bodies the BPI and ERA have published a new joint report: Magic Numbers: How Can Data and Analytics Really Help the Music Industry?
The report was authored by Music Ally’s Eamonn Forde, and explores how improved understanding of the way fans discover, play and share songs and albums in the streaming era increasingly shapes how music is produced and promoted. You can get the free report via the link above. The report was launched at an event last night in London, with a panel of industry figures giving their views on the changing role of data, and what it means for labels, artists and DSPs alike.
Music analytics in 2018: ‘Data will tell you what’s hot, but not what is good’
Tied to the publication of the new report from British industry bodies ERA and BPI (Magic Numbers: How Can Data & Analytics Really Help The Music Industry?) and written by Music Ally, an afternoon of presentations and panel discussion on the current state of music analytics / data and their future was held at the BPI’s office in London yesterday (9 July).
Lucy Blair, from the artist and label marketing team at Spotify UK, opened with a presentation on what the streaming service is doing in terms of data access to artists, labels and managers as well as where it is evolving next.
“There were more than 100 updates in a few months last year,” she revealed of the data tools Spotify opens to registered partners. Blair worked through the range of data sets open up to the music industry, giving tips on how best to read them and indicating what are the most accurate metrics of success and engagement.

