Newly ensconced within UMG’s Virgin Music Group after the acquisition of its parent company Downtown Music, distributor CD Baby has unveiled a new “high-level support” program for some of its […]
Tag: CD Baby
Posted inNews
President of CD Baby, Molly Neuman: “There is a narrowing of success where there should be a big pool of possibility”
April 2025: Molly Neuman, president of CD Baby. Creation degeneration: musicians can theoretically reach the entire world, but making their streaming and live income add up and work symbiotically has […]
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WMG eyes other distributors after declining to bid for Believe
Warner Music Group took a look at Believe as a potential acquisition earlier this year before deciding against the deal.
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SymphonyOS strikes CD Baby deal for its AI marketing tools
SymphonyOS is the startup that makes AI-powered marketing tools for artists, independent managers, labels and other creators.
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Spotify and Amazon Music sign up for Music Fights Fraud taskforce
Streaming manipulation is well and truly on the music industry’s radar in 2023. ‘Music Fights Fraud’ is the latest initiative tackling it.
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Downtown’s CD Baby and Soundrop are laying off some staff
News has emerged of some layoffs within Downtown’s wider family at two specific divisions: distributors CD Baby and Soundrop.
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CD Baby adds an ‘artist engagement and education’ team
CD Baby is the latest distributor to expand the services it provides for artists into education.
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CD Baby says its Pro Publishing service now serves 2m songs
For anyone who still thinks of CD Baby as predominantly a distributor for recordings, the company has a new milestone reminder that it works in publishing too.
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CD Baby reveals its payouts have now crossed the $1bn mark
Distributor CD Baby has reached a significant milestone: more than $1bn of lifetime payouts to artists since the company was founded in 1998.
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Collabs, socials and more: international marketing for Chinese artists
The inaugural Music Ally China Digital Summit is taking place this week, and a panel session today focused on international marketing, with a particular focus on Chinese artists.
“Outside of China, the main Chinese music markets are Malaysia, Hong Kong, Taiwan, Macao,” said Keith Tan, director, market development, APAC at CD Baby.
“But I think that the digital side of things has allowed Chinese music artists specifically to also play in a lot of the big cities like London, Sydney, San Francisco, Vancouver, this kind of thing. If you backtrack it to maybe even 10 to 15 years ago, I don’t think Chinese artists – or not that many – were touring to those markets.”
Posted inMarketing
The five E’s of fan engagement in music marketing (guest column)
This is a guest post by Sandra Croft (Artist & Promotions Representative, UK & EU) and Henriette Heimdal (Market Development, UK & EU), of CD Baby. This is their five-point strategy for “transforming audiences into fans” – to go from “initial awareness to lifetime advocacy around artist brands in a hyper-competitive world. These qualities aspire to forget lasting bonds with your audience by serving your fans first before asking them to serve your artist brand.”
Note: there’s more high-level advice on making stand-out artist brands in a hyper-competitive world in our recent Global Experts panel.
1) ENTICE: meet audiences in their places and spaces, rather than asking them to make the first entry into your artist brand.
Before inviting new audiences to tune into your music, you first demonstrate real interest in tuning into their lives, joining contemporary conversations or adding something of high social or entertainment value. Entice your fans into your world by understanding the necessity of first stepping into theirs.
Posted inNews
CD Baby’s YouTube Music revenues more than doubled in 2020
Distributor CD Baby says that it collected more than $125m of streaming revenues for its artists in 2020, which was 13.9% year-on-year growth. As in 2019, Spotify accounted for the […]
