It’s no secret that all those ‘year-end’ wraps from music-streaming services in December are not based on data from the entire calendar year.
The cut-off dates vary, but music listened to in December is rarely counted towards people’s year-end charts and other features. Poor Mariah.
However, Deezer has found a way around that challenge. Its ‘My Deezer Year’ promotion launched early in the 2024-wraps season, on 19 November, but now it has been updated to include people’s listening from the entire year.
“A unique approach in the music streaming world,” being the claim from Deezer’s VP product and UX Alexis Czornomaz.
Deezer also said that its 2024 promo did good numbers online: “27 % more engagement and 75% more social media sharing than the year before…”
