In the last 12 months alone, Bandcamp has generated $193 million from the sale of 14.2 million digital albums, 10.5 million tracks, 1.7 million vinyl records, 800,000 CDs, 350,000 cassettes, and 50,000 t-shirts. For artists and labels that look to drill down into the direct artist-fan relationship, Bandcamp can hit a very sweet spot, combining a receptive audience and a supportive community with the selling and marketing tools needed to generate income for artists and create satisfaction for fans. So what are the best approaches to making this happen in 2024? We speak to the experts and find out.
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