For the first decade of streaming, success was largely about access. The industry focused on getting music onto digital service providers as quickly and widely as possible, and solving distribution […]
Tag: Strategy
Posted inNews
Key Production founder and CEO, Karen Emanuel: “I’ve always found it really odd that people don’t value their staff”
September 2025: Karen Emanuel, CEO and founder of Key Production. Trust issues: Karen Emanuel set up Key Production in 1990 and it has weathered the storms of the assorted format […]
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Social Strategist & Digital Marketeer (12 month contract) – Sony Music – London
Overview Responsible for devising best in class digital marketing and social media strategies for artists; the setting and achieving of campaign-specific objectives & KPIs; the coordination/creation and upkeep of regularly […]
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EC sets out its plans for a digital single market in Europe
Here’s a sign of the times: the European Commission’s announcement yesterday of its Digital Single Market strategy was accompanied by two hashtags: #DigitalSingleMarket and #TeamJunckerEU. “I want to see pan-continental […]
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Vivendi boss says music is ’at the heart of our strategy’
There have been persistent rumours of companies wanting to buy Universal Music Group, fuelled by parent company Vivendi’s recent flurry of divestments in other areas. However, Vivendi CEO Arnaud de […]
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Sony cites streaming as key to its future music plans
Changes are afoot at Sony Music’s parent corporation, which has announced its “mid-term” strategy for the next three years. That will see the company spinning off its camera and music-player […]
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YouTube signs indie labels after summer of anger
The drums are banging for the launch of YouTube’s long-anticipated subscription music service, and it seems that some of those will be indie drums after all. The Financial Times reported […]
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IFPI’s anti-piracy strategy gets leaked
The IFPI’s five-pronged approach to online music piracy involves takedowns, disruption, investigation, lobbying and litigation. Not such breaking news, really – at least not if you’ve been following the industry body’s activities over the last year or two.
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Facebook’s mobile strategy…in 16 minutes
Want to get the low-down on everything Facebook has planned for mobile, during the space of a tea-break? Check out this presentation from the social network’s VP of user growth, mobile and international expansion Chamath Palihapitiya, filmed at the Mobile World Congress.
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What is Google’s REAL strategy with YouTube?
The Register has an interesting article by Telco 2.0, looking at what Google’s strategy might be with YouTube.