Author Archives: Sonia Chien

Taylor Swift has once again themed her album with a colour, but this time around it seems to have especially caught on as a marketing strategy. Brands with orange in […]

Starting January 15th, 2026, Meta consolidation regarding AI ad targeting efforts will officially take effect — which will also result in limitations on manual targeting options for users.  Meta has […]

A host of brands have jumped on the recent Oasis tour bandwagon — perhaps most notably, Adidas, with a very successful partnership resulting in a bucket hat revival “soaked in […]

Olivia Rodrigo has just wrapped up her year-and-a-half long Guts tour, consisting of 97 shows and featuring accompanying acts like Chappell Roan, St. Vincent, Remi Wolf and the Breeders.  The […]

Founding member of rock band alt-J, Gus Unger-Hamilton, is curating a one-of-a-kind culinary and musical experience at Walthamstow restaurant The Collab. Each one of the five courses are inspired by […]

Bandcamp Friday, first started by the platform to support artists through the Covid-19 pandemic, is a promotion over 24 hours when Bandcamp waives its revenue share for the day — […]

Miller x Beatport has announced their plans to support electronic venues in Turkey, Hungary, Georgia and Australia this year — with €15,000 allotted to each country. Venues can apply to […]

More artists than ever are exploring VR and other digital experiences for fans. Mariya, the 6,669-year-old anime vampire turned Virtual YouTuber, has almost 85,000 YouTube subscribers and is selling out […]