Thai pop has been quickly gaining worldwide momentum, thanks to fandom culture as a growth driver. With an expected T-pop label collective revenue of Bt11 bil (£250 mil) for 2026 […]
Author Archives: Sonia Chien
Posted inNews
Threads launches music stickers to all users
After a round of testing with selected users, Threads has launched a music stickers feature which allows creators to include 30-second song clips in both posts and replies through streaming […]
Posted inMarketing
Embracing the youth social media bans
Our latest Sandbox explores the under-16 youth social media bans, first introduced by Australia this past December. A growing number of countries have followed suit, with Indonesia, Brazil, and, as […]
Posted inSandbox
Sandbox Guide :: Embracing the youth social media bans
Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, […]
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Nina to shut down over sustainable revenue challenges
Independent music-streaming service Nina Protocol is shutting down after five years after struggling to find “a path to sustainability”.
Posted inMarketing
TikTok ‘In The Mix’ podcast starts second season
TikTok has launched season two of their live interview series with T-Mobile. Hosted by the returning Jack Coyne of Trackstar. This year features a short and sweet four episodes with […]
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Football YouTuber OussiFooty launches World Cup series
Global football YouTuber OussiFooty has announced a ‘Boots Across America’ series, based around the first FIFA World Cup to be hosted in North America in the past 30 years. Each […]
Posted inMarketing
The perfect pivot
There comes a time for most artists when some aspect of their identity – whether it be creative, personal, or professional – feels like it has run its course. And […]
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How to content batch social media posts
While content creation can be time consuming, it remains to be a key element in any sort of artist campaign in 2026. To this end, social media content batching – […]
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!K7 calls for indie labels to measure EDI as well as their climate impact
Independent labels in Europe have been making notable progress measuring their climate impact. !K7 thinks EDI could get the same treatment.
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Qobuz and Rough Trade announce new two-year partnership
As veteran indie label and music retailer Rough Trade approaches its 50th anniversary, and French music streaming platform Qobuz (nearly) its 10th, the two are launching a new two-year partnership […]
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Voice x Music program seeks to help artists ‘return to their authentic voice’
Amsterdam-based business therapy practice called Voice has launched a new program called ‘Voice x Music’ this week.
