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Def Jam to launch fictional podcast featuring real artists

UMG’s Def Jam Recordings is teaming up with iHeartMedia and podcasting firm Double Elvis Productions for a new show that will feature emerging artists from the label.

‘Here Comes the Break’ is more interesting than just a showcase though: it’s a “serialised hip-hip music breaking podcast… that fuses a fictional scripted narrative with real artist interviews and exclusive music releases”.

Count us intrigued. The 10-episode podcast won’t be out until early 2021, with its main character being a teenage hip-hop fan Ruben who starts his own podcast. Cue interviews with new Def Jam artists, including premieres of new tracks.

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