If you thought we had reached the theoretical zero-point of how short a short-form piece of video content can reasonably get – or wondered how they can possibly get any shorter, […]
Tag: YouTube Shorts
Posted inMarketing
YouTube adds voice replies and AI-powered Shorts remixing
YouTube rolled out new features this week that could become very useful for artists, the first being voice replies. YouTube creators are now able to respond to comments with a […]
Posted inNews
Report: music is now a third of all viewing time on YouTube
Research firm Omdia has published some new estimates on YouTube, including the claim that music videos account for 33% of its viewing time.
Posted inNews
YouTube to roll out AI to ‘experiment with music’ this year
YouTube CEO Neal Mohan has published his ‘priorities for 2026’ message, and it includes a reference to his company’s plans for AI music.
Posted inNews
Music Marketing in 2026: post-authenticity, clipping content, and fun for fans
At the start of last year we published one of our most popular podcasts of 2025: when we asked Liam James Ward, CEO/co-founder of content strategy studio Something Something to […]
Posted inNews
YouTube ad revenues up 15% as Shorts outstrip longform videos
When YouTube announced recently that it had paid more than $8bn to the music industry in the last year, its music chief Lyor Cohen said that “the twin engine of ads […]
Posted inNews
Taylor Swift accused of using AI videos in ‘Showgirl’ promo
Amid the promotional blizzard for Taylor Swift’s new album ‘The Life of a Showgirl’ was an inventive physical/digital treasure hunt for fans. It involved orange doors in 12 cities around […]
Posted inNews
A 2015 Billie Eilish track is having a moment on YouTube Shorts
The top track on TikTok this summer was a Jess Glynne track from 2015. Now the top track on YouTube Shorts is a Billie Eilish song from the same year. ‘Ocean […]
Posted inNews
TikTok surely won’t be banned this month in the US. But if it is…
We’re not exactly stepping out on a limb when we suggest that TikTok won’t be banned in the US this month when its latest deadline elapses.
Posted inNews
YouTube Shorts rolls out its ‘Effect Maker’ tool for creators
Snapchat’s Lens Studio and TikTok’s Effect House have been enabling people – music marketers included – to create AR filters for short videos for some time. Now YouTube is opening up its […]
Posted inNews
YouTube ad revenues still growing as Shorts gets more AI tools
Tech giant Alphabet’s latest financial results have been published, including the last quarter’s figures for YouTube’s advertising business.
Posted inNews
YouTube Shorts reaches new milestone of 200bn daily views
Last March, YouTube announced that YouTube Shorts were generating more than 70bn daily views. Now that’s up to 200bn.
