Excuse me while I kiss this guy… All the lonely Starbucks lovers… Parrot, parrot, parrot eyes… and now Doobie Scoot Canoe.
Tag: short video
Posted inNews
Short form videos on YouTube Shorts now take even less time to watch
If you thought we had reached the theoretical zero-point of how short a short-form piece of video content can reasonably get – or wondered how they can possibly get any shorter, […]
Posted inNews
TikTok wants to teach its creators how to write micro-dramas
How do you write a micro-drama script? TikTok wants to educate more of its creators on how to write episodic shows for its app.
Posted inSouth Asia
Saregama MD Vikram Mehra discusses ‘Dhurandhar’, AI, and more on earnings call
Indian legacy Saregama—which managing director Vikram Mehra said was “the second largest” record company “in the country after T-Series” with “a 25% to 30% market share on a pan-India basis […]
Posted inNews
TikTok says ‘Add to Music App’ has sparked 6bn track saves in last year
‘Add to Music App’ is a big deal for TikTok. It’s the feature that enables its users to save a song they discover on TikTok to playlists.
Posted inNews
Report: music is now a third of all viewing time on YouTube
Research firm Omdia has published some new estimates on YouTube, including the claim that music videos account for 33% of its viewing time.
Posted inNews
YouTube to roll out AI to ‘experiment with music’ this year
YouTube CEO Neal Mohan has published his ‘priorities for 2026’ message, and it includes a reference to his company’s plans for AI music.
Posted inNews
TikTok is now in the micro-dramas game with PineDrama app
We’ve been following the emergence of ‘micro-dramas’ – soapy TV shows made for viewing in one-minute episodes on mobile phones. But it seems TikTok has also taken notice of this latest online-video […]
Posted inNews
Music Marketing in 2026: post-authenticity, clipping content, and fun for fans
At the start of last year we published one of our most popular podcasts of 2025: when we asked Liam James Ward, CEO/co-founder of content strategy studio Something Something to […]
Posted inNews
BMG renews and expands its music-publishing deal with TikTok
TikTok has renewed its direct music-publishing agreement with BMG, which TikTok described as “expanded”. Both companies announced the deal.
Posted inSandbox
Sandbox: What’s going to give you the marketing edge in 2026?
Actionable takeaways Compiled by Music Ally’s team of marketing experts, these condensed action points are to help you get started and apply them to your own work: Understanding 2025 as […]
Posted inNews
Katseye are TikTok’s top artist of 2025 with over 30bn views
There’s a very cosmopolitan feel to TikTok’s chart of its top artists in 2025, and not just because the top spot is taken by Katseye.
