AI is in an unusual position where it sparks polarised public opinions, yet is simultaneously being used by everyone and their dog to do things that they couldn’t do before: […]
Tag: Snapchat
Posted inSandbox
Sandbox Guide :: Embracing the youth social media bans
Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, […]
Posted inNews
Snap, Meta and Roblox promise more action to protect children
This is very much the season for big digital platforms rushing to announce new measures to protect children and young people on their services. Related: this is also very much […]
Posted inSouth Asia
Hybe India partners with Snapchat for girl group hunt’s online auditions
When Hybe revealed the names of the brands it had got on board for its auditions to put together a girl group from within the country, it indicated that rather […]
Posted inNews
Snap says 31% of 13-15 year-olds are using AI to be creative
Snap has published its latest piece of consumer research, and as ever, a lot of it is geared towards persuading brands that Snapchat is a brilliant app where they should absolutely […]
Posted inNews
Study explores how and why US teens use TikTok, Instagram and Snapchat
As moves for social-media bans for under-16s increase around the world, the US-based Pew Research Center has published an interesting new study on how and why teenagers use three key platforms: TikTok, […]
Posted inMarketing
Snapchat hails potential of its topic chats
Snapchat introduced its Topic Chats feature last year as “moderated, public conversations” around events, issues and creators. Its basketball-focused #marchmadness chat has attracted more than 45,000 people. “Instead of scattering […]
Posted inNews
Happiness is a warm Gaussian Splat: The Beatles meet Snapchat
It’s 1 April, so when we were sent a press release about a famous band that includes the phrase ‘Gaussian Splat’, we were on full Spoof Alert.
Posted inMarketing
Snapchat launches AI clips format in Lens Studio
Snapchat has announced its launch of AI Clips in Lens Studio, which creators can use to design and publish AR and AI effects on Snapchat. AI Clips are a new […]
Posted inNews
Snapchat x Gucci launch AI-powered Lens campaign
Lenses on Snapchat have traditionally functioned like digital stickers. If an artist used a lens to promote an album, it usually meant some kind of customised accessory template — like […]
Posted inNews
Snapchat is closing in on 1bn monthly active users milestone
Snap’s latest financial results reveal the latest growth for its Snapchat app. It had 946 million monthly active users in Q4 2025, up 6% year-on-year – so 51 million more users. That […]
Posted inNews
New studies explore US creator economy and social-media habits
Brands will spend $37bn advertising in the ‘creator economy’ in the US alone this year, according to a new study from the IAB.
