Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, […]
Tag: Sandbox Guide
Our Sandbox Guides explain how you can get started in innovative or notable marketing fields. They show you how to use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, so that you can get started immediately. Published 10x per year as part of Sandbox.
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Sandbox Guide :: The perfect pivot
“An artist is usually ready for a brand evolution when they’ve exhausted the current version of themselves” Sandbox Guides are for music marketers: They explain how you can use new platforms, […]
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Sandbox Guide :: The album is back
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, […]
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Sandbox Guide :: Vibe coding for music marketers
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, […]
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Sandbox Guide :: 2026’s music marketing ins and outs – according to the experts
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, […]
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Campaigns of the Year: 2025’s best music marketing campaigns
The 2025 edition of our Music Marketing Campaigns of the Year report contains details of the year’s best campaigns from all around the world. It’s always our most-read report and […]
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The Sandbox Case Study Guide to… Marketing on a Budget 2025
In this issue, we return to a perennial topic: successful marketing on a tight budget. It’s obviously an issue that will be of interest to indie artists, DIY labels, and […]
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The Sandbox Guide to… Creator Marketing
The creator landscape continues to shift and grow in influence, both socially, and in the usefulness for music marketers. So how should you effectively work with creators in the current […]
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The Sandbox Case Study Guide to… Cutting-edge advertising strategies
In this issue, we look at another key component in the marketer’s toolkit that requires constant re-calibration: advertising. In a world flooded with content, cutting through the noise with ads […]
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The Sandbox Guide to… Substack
In this Sandbox Guide to Substack, we explore how and why musicians are using the platform as they seek direct fan engagement – without battling social media algorithms. Originally built […]
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The Sandbox Case Study Guide to… Next-gen fan engagement
This Sandbox Case Study Guide is packed with case studies for you to draw inspiration from. In this issue, we look at smart new ways to approach fan engagement, which […]
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The Sandbox Case Study Guide to… Fresh record launch strategies
This Sandbox Case Study Guide is packed with campaign examples for you to draw inspiration from. There’s a variety of case studies, chosen to maximise insight – all carefully selected […]
