Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, […]
Tag: Roblox
Posted inNews
Snap, Meta and Roblox promise more action to protect children
This is very much the season for big digital platforms rushing to announce new measures to protect children and young people on their services. Related: this is also very much […]
Posted inNews
Zara Larsson and EsDeeKid go gaming in Roblox and Fortnite
Zara Larsson was one of the first artists to enjoy success on Roblox, generating more than $1m of virtual-merch sales from her first activation there in 2021. Now she’s back. Zara Larsson’s […]
Posted inMarketing
Billie Eilish hits Roblox’s ‘The Block’
In anticipation of the pop star’s upcoming 3D documentary concert film Hit Me Hard and Soft: The Tour, starting this week Roblox’s “The Block” digital venue underwent a Billie Eilish-themed […]
Posted inNews
Financials roundup: Apple, Roblox and Reddit Q1 2026 trends
Q1 financial-results season is up and running, so much so that we’re having to bundle some of the key announcements together today for reasons of space. We’ll start with Apple, which […]
Posted inNews
Le Sserafim take over the Seoul map of Roblox game Berry Avenue
Roblox and K-Pop has been a good match over the years: Twice and Blackpink both launched their own experiences on the platform in 2023 for example, although the latter’s has since shut down. Now […]
Posted inNews
Roblox to roll out ‘age-based accounts’ and new subscription
Roblox is excluded from Australia’s ban on social media for under-16s, but it’s very much part of the wider global conversation about children’s digital lives, potential harms and regulation. Its […]
Posted inNews
Japanese duo Creepy Nuts touch down in Sony Music’s Roblox world
Creepy Nuts are big well beyond their homeland of Japan, having notched up more than 900m global streams of their 2024 hit ‘Bling-Bang-Bang-Born’ and collaborated with Dua Lipa. They’re playing […]
Posted inNews
12.8 million people tuned in to Bruno Mars concert on Roblox
Earlier this week we reported on Bruno Mars becoming the latest artist to feature in a virtual concert on Roblox, within popular game Steal A Brainrot. Now the figures are in […]
Posted inNews
Bruno Mars dropped in to Roblox hit game Steal A Brainrot
Absolutely every marketing lever is going to be pulled in service of the new Bruno Mars album, and one of them is marked ‘Roblox’. A virtual version of Mars appeared on […]
Posted inNews
UMG strikes its final (maybe) deal of 2025: with Roblox
Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.
Posted inNews
Music x metaverse: Coldplay x Meta, Yeat x Roblox, OZworld…
Hype around ‘music in the metaverse’ may have died down, but there are still plenty of music activations happening within games and virtual worlds. Three current examples reflect that trend. […]
