It’s been a little while since we checked in on the esports market, but y’know who’s checking in regularly on professional gaming tournaments? Gen-Z, that’s who. At least, that’s a […]
Tag: Gen-Z
Posted inNews
Short form videos on YouTube Shorts now take even less time to watch
If you thought we had reached the theoretical zero-point of how short a short-form piece of video content can reasonably get – or wondered how they can possibly get any shorter, […]
Posted inSandbox
Sandbox Guide :: Embracing the youth social media bans
Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, […]
Posted inNews
Study: Gen-Z Americans are feeling more negative about AI
Traditional stereotypes suggest that young people eagerly adopt new technologies while older generations are warier. AI may be turning that trope on its head however: Gen-Z is emerging as the […]
Posted inNews
Live studies: Australian Gen-Z fandom and Madrid’s Movistar Arena
A pair of studies published this week offer differing insights into local live-music sectors: one from Australia and one from Spain. The first comes from Live Nation. Its annual ‘Love Song’ […]
Posted inNews
Survey suggests TikTok may be losing its lustre for Gen-Z
Nostalgia isn’t just something for the uncles out there. A US study by The Harris Poll has found that 79% of Gen-Z TikTok users who it surveyed “miss the early days” […]
Posted inNews
Pinterest ended Q2 with 578m users – and over half of them are Gen-Z
Pinterest’s latest financial results reveal that this particular social-media platform is in rude health. Its monthly active users were up 11% year-on-year to 578 million – its latest record total – […]
Posted inNews
“Gen Alpha will have a more healthy approach to technology”
In the opening keynote at Music Ally NEXT, Tracy Chan of Splash addressed what he said was a common plea: “Why can’t we connect to Gen Z?” (The answer is: […]
Posted inNews
Gen-Z music study hails 18-25 year-olds as ‘musical omnivores’
UK labels body the BPI, marketing agency Blackstar and research firm Lemontank have been asking young fans about their listening habits.
Posted inNews
Vinyl Alliance study hails Gen-Z’s record-collecting appetite
Industry body The Vinyl Alliance has published the results of a survey of more than 2,500 people in countries including the US, UK and Germany. In the findings, it hails the appetite […]
Posted inNews
Spotify explores Gen-Z trends: blendships, mainstreaming and more
Spotify has published a report digging into trends around Gen-Z and their relationship with music. And yes, cynics, the upshot of all this is that there are loads of Gen-Z […]
Posted inNews
YouTube report: 65% of Gen-Z are ‘video content creators’
Every year, YouTube publishes a ‘Culture & Trends Report’ drilling into its latest research, geared towards brands and agencies.
