The Sandbox Guide to… Reddit Music Marketing

Reddit has nearly half a billion users, and its unique structure of hyper-focussed subreddits full of superfans seems perfectly suited to modern, community-focused music marketing. But to get Reddit right, you must know the platform’s quirks – which involves being truly authentic, building trust, and loosening your grip on messaging. We look at how you can use Reddit to build and nurture fanbases, with insight into advertising, how Reddit communities work – and why you might need to go against your instincts to find success there.