Poland’s music industry is in rude health – although exports remain problematic.
Tag: Poland
Posted inInsight Reports
Music Ally Insight Report :: International Focus 2026
Welcome to our sixth annual Music Ally International Focus report – where we bring all of Music Ally’s Country Profiles published in the last 12 months into one place.
Posted inSandbox
Behind The Single: Justė, Jaxstyle, Jon – “Turn The Lights Off”
Track: Justė, Jaxstyle, Jon – “Turn The Lights Off”Released: 7 Nov 2025Label: Spinnin’ Records (Warner Music Group) Rising 23-year-old Lithuanian DJ and producer Justė joins Danish singer and producer Jon […]
Posted inNews
TikTok UK ‘Crescendo’ accelerator focuses on classical music
TikTok has been building its activities in classical music for several years now. This week those efforts stepped up a notch in the UK and in Poland. In the former case, […]
Posted inNews
Spotify hails 600% rise in streams for women artists in Poland
Barely a week goes by now without Spotify publishing some stats from a different part of its global business. Today it’s Poland’s turn, with an emphasis on women artists. “Since […]
Posted inNews
EU Copyright Directive finally implemented in all its countries
The European Union’s Copyright Directive was approved in 2019. Five years later, it is finally being implemented across the EU, with Poland the final member state to do the necessaries. […]
Posted inCountry Profile
Country Profile – Poland 2023
Physical music remains popular in Poland, although streaming is on the rise. Exports, however, remain difficult.
Posted inNews
Music marketing focus: Russia and Eastern Europe
The final day of Music Ally’s Sandbox Summit Global online conference last week started with a session exploring trends in Russia and Eastern Europe.
Vladimir Yurchenko, international marketing manager at Warner Music Group, talked about Russia, noting that it is one of the five fastest growing music markets in the world.
“Right now, we are the sixteenth market overall,” he said, referring to the IFPI’s global rankings. “But seeing how fast we are growing it could be a top 10 market in four or even three years. And this growth happened because of streaming, first and foremost.”
Yurchenko said that 78% of the 146.7 million Russian population have mobile internet access, and while fewer than 10% have premium music streaming subscriptions, that is growing fast. “The potential for growth is really huge.”
Posted inCountry Profile
Country Profile – Poland 2020
Digital music revenue in Poland was higher than physical for the first time ever in the first half of 2020 and streaming has helped local talent – already big in […]
Posted inNews
Keychange movement expands in Poland with events this week
The Keychange initiative pressing for gender equality in the music industry – including on its live stages – has a new frontier this week.
Poland has become an official partner for the movement, and tomorrow will see an event co-hosted by Key Change and festival organiser Spring Break to introduce its first two ambassadors in Poland: Avtomat and Karolina Czarnecka.
The campaign is timely. “We have witnessed the dangerous politicization of gender in Poland this year with the President inciting hate speech as part of his reelection campaign,” said Magdalena Jensen, co-founder and managing partner at Chimes Agency, who’s planning this year’s Keychange training.
Posted inNews
Music’s global evolution: K-Pop, China, and Eastern Europe
The second morning at this year’s NY:LON Connect conference focused on ‘emerging international and influential markets’. Three territories in particular: South Korea, China, and Russia / Eastern Europe.
The track began with a keynote from Sun Lee, YouTube’s head of music content partnerships and subscriptions for Korea and Greater China. Lee was interviewed by Billboard K-Pop and Pop correspondent Tamar Herman.
“In 2018 it was the sixth largest market in the world, just five years ago it was tenth. You can imagine how quickly the Korean music market has grown,” said Lee, who added that thanks to K-Pop’s global popularity, exports are 37 times bigger than imports for South Korea’s music industry, with Japan and China the top markets in the former case.
Posted inCountry Profile
Country Profile – Poland 2019
Much as in the rest of the world streaming income has been on the rise in Poland. But this has not – for the moment – come at the expense […]
