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Music Ally Startup Files: Freeme invests in Afrobeats’ bright future

Freeme – pronounced “free me” – is an independent distributor & label services company based in Lagos. Founder and CEO Michael Ugwu has international industry experience: he was previously general manager at Sony Music West Africa, and is the first Black person to be appointed to the Merlin Board.

As a business, Freeme has twin focuses: providing services in the Nigerian market, and acting as a bridge between Afrobeats culture and curious markets in the rest of the world.

Freeme has recently relaunched, with a new platform, Freeme+, providing A&R, marketing, sync licensing and publishing services for independent African rights holders. Freeme+ will operate under Freeme Digital’s new premium label services and distribution arm Freeme Music.

Ugwu’s explanation of what Freeme does is simple: “We offer access to the African content. We’re in Lagos, working with Afrobeats. Our focus is squarely on music of African origin. Our African DNA and roots makes us different, and we educate and guide clients across the industry.”

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Liveblog: Spotify ‘Stream On’ event

Spotify is holding an online ‘Stream On’ event today, to announce… well, we’re not quite sure what the company is announcing, but we’re expecting some new product features; updates on how its tools for artists and ‘two-sided marketplace’ is evolving; plenty of podcasts talk and… well, we’ll find out.

Stick with us, and you will too (and you can watch along via the embedded video below). We’ll be updating this post in reverse-chronological order during the event, then flipping it back to chronological afterwards.

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‘Who are you Jan Thiel?’ Zola Jesus uncovers new Spotify mystery

Musician Zola Jesus posed a question this weekend. “I opened Spotify for the first time in months. Clicked on a random playlist. Played a random song that has 1.5 million streams. The album said it was released Jan 31 2020. Searched off Spotify for artist: nothing comes up. FAKE F**KING MUSIC. WHO ARE YOU JAN THIEL?” she tweeted.

The thread of replies that follows makes for interesting reading, with people running their own investigations into the mysterious Thiel; some pointing Jesus in the direction of articles from the ‘fake artists’ controversy a few years ago; and others suggesting that Thiel may be one of the musicians working with Epidemic Sound, the production-music company that has been releasing some of its catalogue to streaming services.

Update: Epidemic Sound has confirmed to Music Ally that it has nothing to do with Jan Thiel or their tracks.

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