Pitbull’s BST Hyde Park concert this July in London won’t just be a collection of bangers from Mr Worldwide’s back catalogue.
Tag: Pitbull
Posted inNews
Pitbull invests in Echelon Fitness and gets his own channel
Fitness tech firm Echelon made the headlines last September after reports that it was launching a Peloton-rivalling ‘Prime Bike’ with Amazon, only for Amazon to point out that it was “not an Amazon product or related to Amazon Prime”. More positively, the company signed a deal in November with MediaNet to license music for its service.
Now it’s working with one musician in particular: Pitbull. In fact, he’s investing in the company; writing an ‘anthem’ for its service; launching his own ‘Ride with Pitbull’ channel that uses his music; getting a co-branded ‘Pitbull Bike’ and merchandise; and promoting the company on his next tour.
His investment follows a recent Echelon funding round involving Goldman Sachs. The deal is part of a bigger picture of fitness-tech and music partnerships, from Peloton’s ‘Artist Series’ workouts to the similar ‘Artist Spotlight’ classes launched recently by Apple in its Fitness+ service.
Posted inNews
Pitbull signs LiveXLive deal for paid livestreams and vodcast
Pitbull is the latest artist looking to do more with livestreaming and video content, and he’s found a partner to help.
He’s working with US firm LiveXLive in a “multi-year revenue-share content partnership” that will see Pitbull play a series of pay-per-view livestream concerts, while also launching a video podcast (or ‘vodcast’). The latter will be distributed through PodcastOne, the podcasting network that LiveXLive recently bought.
The first livestreamed concert will be on 12 September, as part of a run of four weekly events for which tickets will cost $9.99 a pop from LiveXLive’s site and apps. Tickets won’t be the only revenues either.
Posted inNews
Indian singer Guru Randhawa teams up with Pitbull… in Spanish
One of the trends Music Ally is keeping an eye on in the streaming era is collaborations that don’t involve Anglo-American artists. Latin America (or at least Spanish-language music, if […]
Posted inNews
Pitbull passes 1bn streams milestone while Spotify goes Dutch
The latest artist to reach the milestone of 1bn streams on Spotify is Pitbull: the third most-streamed American artist on the service behind Eminem and Katy Perry. The rapper is […]
Posted inNews
SiriusXM to launch dedicated channel for Pitbull
A few years ago, Music Ally had a stand at the Midem conference, well within earshot of the stand for rapper Pitbull. We admired his entrepreneurial instincts in sending his […]
Posted inMarketing, Sandbox
Sandbox 108 – Tracks & Field
Lead: summers for the music industry have traditionally meant festivals, but this year’s “summer of sport” spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing deal. Digital means that music can now be more intricately woven into the biggest sporting fixtures from the starting whistle.
Posted inAnalysis, News
Radio 1 hits 1m YouTube subscribers as Pitbull and Courney Love ink web-video deals
YouTube is huge for discovering and listening to music, as you’re well aware, but over the last couple of years, we’ve been trying to cover the other aspects of Google’s video service: the emerging ecosystem of multi-channel networks (MCNs), YouTube stars (‘YouTubers’) and new formats for web video driven by the above.
As time has gone on we’ve also seen more activity from what you might think of as traditional music figures and companies, from artists using their YouTube channels for much more than official videos, to the likes of Universal Music and the BPI getting into the MCN and original-channels space.
Posted inNews
Pitbull off to Alaska after Facebook contest gets hijacked
If rapper Pitbull was hoping to sun himself in Miami as part of a Walmart social media marketing campaign, he’ll be disappointed.
Posted inMarketing, Sandbox
Sandbox issue thirty seven: Level up on music, games and licensing
– Level up on music, games and licensing
– Bjork’s Biophilia iPad App-Album
– The Kook’s: tweet-to-unlock
– Twitter: essential tools
– How To: create a Facebook fanpage takeover campaign
Posted inNews, Startups
Pitbull? There’s an official app for him. No wait, there’s two…
Two ‘official’ apps for US rapper Pitbull have been released for iOS simultaneously. Pitbull is the work of Mobile Roadie and published by Sony Music Entertainment, with the standard mix of news…
Posted inNews
Pitbull promoting singles through Zumba and SoundHound
We’ve figured out a new gym routine: stay on the treadmill until we’ve seen three ‘Featuring Pitbull’ videos on the TV screens. Sometimes we make it as far as 30 minutes…
