Audience & Brand Manager – Music Ally – London
Job Description
Music Ally is looking for an Audience & Brand Manager to help grow Music Ally’s global reach, relevance and engagement. This is a strategic + hands-on role. You’ll help shape how Music Ally shows up in the world, then work with teams across Editorial, Training, Commercial and Operations to bring that to life.
You will promote our insight, events and products to grow audiences, build momentum around key moments, and help Music Ally grow both commercially and in global reach.
This role is designed to be part-time (min 3 days per week) but has the potential to be a full-time role, depending on the candidate. The role is based in London, with hybrid or remote options available depending on the candidate.
About Music Ally
Music Ally’s mission is to give artists and their teams the knowledge and skills they need to swim, not sink, in an ever-more-crowded market. Our journalism, practical skills workshops, and events are trusted at every level of the industry—from independent artists to the largest labels, and from Japan to Latin America.
We exist to empower artists and their teams as they build sustainable careers, connecting them with the ideas, people, and startups that can help. We do this with a lens of curiosity and optimism, and a sharp focus on usefulness.
As a global leader in digital marketing insights and practical skills training, Music Ally has worked with thousands of industry professionals and artists. Since 2002, we have published industry-leading reports, hosted thought-leadership events, and worked hands-on with global artists’ teams to develop effective strategies for building and monetising fan engagement.
Music Ally is London-based, with the UK team working on an office boat on the Regent’s Canal. We work remotely on Mondays and Fridays, with Tuesday-Thursday in-person on Holly the Boat. The wider team is dotted around the globe, from Berlin to Medellín.
Music Ally is an equal opportunities employer, signed up to the London Living Wage.
Role Responsibilities
- Help define Music Ally’s audience and brand strategy alongside the Director of Marketing & Strategy
- Lead creative ideation for campaigns, launches and growth initiatives
- Brand Storytelling: Ensure major initiatives – including Music Ally’s flagship events, newsletters, training initiatives, and other product launches – are executed as coherent, high-impact “brand moments.” You are responsible for the visual and tonal thread that connects pre-event hype, live coverage, and post-event follow-up.
- Social Media Schedule Ownership: Full management of the social media calendar. This includes choosing which Music Ally stories to focus on, finding relevant stories and online conversations that can help increase reach and engagement, ensuring a consistent and growth-oriented posting schedule.
- Grow audiences across channels beyond email, including social, paid campaigns and community experiments
- Work with Editorial and Training to amplify insight and shape campaigns around big industry themes
- Drive paid audience acquisition for events (with Commercial support)
- Support growth of The Price of Music and Music Ally Focus podcasts
Person Specification
- A solid grounding in marketing strategy
- An eye for design and the technical skills to implement it.
- Someone who is autonomous and who wants to create the best work possible, rather than the easiest.
- Genuinely curious about the music industry and technology; someone who likes to read and stay informed.
- Passionate about social media and how it can be used to grow a global brand.
- Someone who can independently identify effective social post content and thrives on being pro-active and challenged
- Comfortable with outbound outreach and building professional relationships through digital communication
- Enjoys using CRMs (like HubSpot) or keen to learn about it to track progress and organise information.
- Able to work effectively in a group environment and deliver under tight deadlines.
Skills & Experience
- Experience in designing high-quality visual assets ideally in a media or creative industry role
- Advanced skills in one or more of the following: Photoshop, Illustrator, Canva, Premiere Pro, CapCut, Edits
- Proven experience working on social media marketing and managing platform growth (either for a company, brand, or yourself)
- Experience in running and optimizing ad campaigns on Meta and Google.
- Strong writing and copywriting skills, with the ability to adapt to a specific brand voice.
- Strong attention to detail and a commitment to high-quality output
- The specific number of years of experience matters less to us than your skills, drive, and the quality of your work.
If you would like to apply, please send your CV and covering note to jobs@musically.com.
