Jessica Keeley-Carter

Chief Marketing Officer Recorded Music, WMG

Jess Keeley-Carter is the EVP, Global Marketing for Warner Recorded Music.  In her role, Jess establishes marketing best practices for the global Warner Music network, oversees the company’s owned playlist and curation strategy, as well as guiding campaigns for international artists such as Benson Boone, Bruno Mars, Burna Boy, Coldplay, David Guetta, Dua Lipa, Ed Sheeran, Jack Harlow and Teddy Swims.

Jess joined from Meta, where she oversaw Label Partnerships for Europe, the Middle East, and Africa. She was previously at Universal Music Group for eight years, first in the UK as Global Digital Business Manager and then at Universal Music Australia as Senior Director of Digital Strategy.

David Melhado

VP of Music + Marketing, UnitedMasters

David Melhado is a music tech executive and VP of Music + Marketing at UnitedMasters. Known for his leadership and strategic vision, he has championed both emerging and established artists, driving transformative initiatives like SelectCon and Beat Exchange, aimed at nurturing UnitedMasters artist community.

David began his music industry journey in Atlanta as an Artist Manager. His career transitioned into music distribution at StreamCut, where he worked closely with artists like Gunna, showcasing his adaptability and diverse skill set. He then moved into marketing at Roc Nation, where he promoted artists like Buju Banton and Rapsody.

At UnitedMasters, David’s notable achievements include partnerships with Brent Faiyaz and the development of BigXThaPlug. In 2023, he supported Grammy-nominated artists Tobe Nwigwe and J.Ivy. David also spearheaded UnitedMasters’ expansion into Nigeria, empowering African talent with global distribution services. Recognized by Billboard and accepted into Harvard’s Business Entertainment Media and Sports program, David is a visionary leader shaping the future of the music industry.

Hannah Carlen

Senior Director, Marketing & Communications (Americas) – Secretly Group

Hannah Carlen currently serves as Senior Director, Marketing & Communications (Americas) for Secretly Group, a leading global independently owned music company. Secretly Group comprises labels Dead Oceans, Jagjaguwar, Saddest Factory Records, and Secretly Canadian. Secretly Group partners with a diverse roster of culture-defining artists including Mitski, Faye Webster, Khruangbin, Phoebe Bridgers, Japanese Breakfast, Unknown Mortal Orchestra, Yeah Yeah Yeahs, Toro y Moi, MUNA, Jamila Woods, Yoko Ono, Jason Molina, and Bon Iver.

Hannah has worked with Secretly since 2011, first building and evolving the Group’s radio department before moving to marketing in 2017.  Previous experience included extensive additional work in radio, as well as concert booking and promotion, freelance writing and editing, and small business consultation. Hannah also serves on the Board of Governors for the NY Chapter of the Recording Academy, and volunteers with multiple nonprofits, grassroots organizers, and mutual aid groups.

Adel Hattem

CEO and Founder – DMusicMarketing

Adel Hattem is the CEO and Founder of DMusicMarketing, an agency that develops both non-latin and latin talent in the Latin American market. Based in Miami and across Latin America, DMM offers efficient, dynamic and all-encompassing solutions to its clients in order to overcome and conquer the intricacies of the region.

A bicultural marketing specialist with 25+ years of experience in the music industry, Adel Hattem held senior positions with industry giants before founding DMM in 2013. She worked as Marketing Director for Universal Music Mexico, Vice President of Marketing for Latin America at EMI and Marketing Manager at BMG Entertainment. While working with the majors, Adel helped develop and set a footprint in the market for talent such as Arctic Monkeys, Placebo, Coldplay, Robbie Williams, David Guetta, Norah Jones, and Katy Perry, among others.With DMM she now works with renowned labels like the Beggars Group, Domino Recordings, Ultra, and the Secretly Group, and has a diverse portfolio of artists such as Mitski, Björk, Laufey, Idles, Radiohead, Helado Negro, Ela Minus,, The XX, Bon Iver, Interpol, Arca, Steve Aoki and Jungle among others. DMM has seen exponential growth in the last couple of years with a local team in Mexico, Brazil, Colombia, Uruguay, Argentina, Peru, Ecuador, and Miami. It continues to expand as new clients arrive, eager to explore and discover their impact in the Latin American region.

Sam Hill

VP Global Digital Marketing – BMG

Sam is VP Global Digital Marketing at BMG, leading the digital marketing teams across BMG’s offices around the world and working across their strategies for social, advertising, CRM and audience development.  He’s worked across campaigns for artists from Kylie Minogue, alt-J, KSI, Rick Astley, Jack Savoretti, Blink-182 and more, whilst also cultivating a hobby with modular synthesiser

Dorothy Hui

Digital & Audience Strategy Consultant

The music industry faces a considerable shift, as it competes in an attention economy in which apps and streaming dominate consumption. Dorothy Hui is driven to help the industry face and evolve to stay ahead of the technological revolution.

Most recently, as SVP, Digital & Audience Development at Sony Music UK’s 4th Floor Creative, Dorothy oversaw central teams in charge of Digital and Audience Development. She led a digital strategy integrated across Sony Music’s UK labels including the legendary Columbia, RCA, Commercial Group, Ministry of Sound labels. To embolden risk-taking to encourage marketing and digital teams to utilize new platforms, Dorothy introduced the 4th Floor Creative Spark Innovation Program. Projects developed out of this program have been honored with wins and nominations for Clios, Webbies, Lovies, and Music Week Sync Award. But one of her first big wins, way back when, was winning ABC Network’s whodunnit, the Mole 2, making her the first Asian American woman to win a reality game show in the U.S.

Karma Bertelsen

Marketing Strategy Director, EMEA – FUGA

With more than a decade of entertainment and music industry experience, Karma Bertelsen (she/her) is an award-winning marketing expert who has worked with some of the world’s biggest artists and most exciting developing talent. From Ed Sheeran, Craig David, and Red Hot Chili Peppers to Phoebe Bridgers, The 1975, and Björk, Karma has been a team player in pioneering, chart-topping, and acclaimed music campaigns.

With a truly 360 holistic understanding of the music sector, Karma has worked across various sectors, including live, recorded (label), and distribution, giving her an extensive and unique understanding of audiences, artists, and the wider music ecosystem. She is an advocate for diversity in music and her work has seen her inducted into the Music Week Women in Music Awards Roll of Honour (2017), SheSaidSo’s Alternative Power List (2017), and selected as a shesaid.so x keychange.eu ‘we.grow’ mentor (2023). Karma is passionate about helping artists and professionals within the industry, especially within the independent sector and therefore spends her free time creating resources that she shares for free with the industry.

Bryan Calhoun

An artist advocate, Bryan has spent 30 years at the nexus of music, business, and technology. He has and continues to provide digital strategy to media companies and A-list musicians. Throughout his career, he has held key positions and consulted labels, distributors, SoundExchange, and several global streaming platforms. He created the Music Business Toolbox, a book and suite of tools used by several music business programs, to empower musicians and aspiring music executives with actionable business guidance.

Motolani Alake

Label & Marketing Manager/A&R Coordinator, Africa – Virgin Music

Motolani always finds myself at the intersection of music, entertainment, pop culture, media, content, law, business, partnerships, networking, solutions provision, tech, innovation and advancement. He has since grown to be one of my most powerful voices in African media and entertainment. He is also an award-winning journalist.

He has co-founded three companies, and become a deal maker in the African music and entertainment industry. He has experience in working with brands, in client services and agency services, as regards UGC, PGC, PUGC, BGC and more.

Sam Duboff

Director, Global Head of Marketing & Policy – Spotify for Artists

Sam Duboff leads the marketing and policy organization for Spotify’s music business — telling the story of Spotify’s artist- and industry-facing products and crafting policies to ensure fair and rewarding opportunities on platform for professional artists. Before Spotify, Sam was Head of Marketing at Medium, Product Marketing Lead at Twitter, and a brand manager at Pepsi & Starbucks.

Alex Falck

Head of Commercial – Creed Media

Alex Falck is the Head of Commercial at Creed Media, where he’s spent the last five years leading partnerships and strategy. As one of the pioneers in running social campaigns on short-form platforms, he has been at the forefront of the music marketing revolution. His passion for creative solutions and deep understanding of the music industry have driven a multitude of successful collaborations that stand out in the digital landscape.

Simon Friend

Chief Operating Officer- Round.

Simon Friend is the Chief Operating Officer at Round, a global digital creative agency that uses proprietary technology to identify emerging music trends on social media, driving marketing campaigns and achieving cut-through on UGC platforms. With almost a decade of industry experience, he has developed innovative strategies to amplify music across short form platforms and drive sales for new venues and events throughout the UK and Europe.

Since joining Round three years ago, Simon has been instrumental in expanding the team from 4 to over 35 members globally. He has collaborated with major labels and top artists, earning multiple Campaign Media Awards for his campaigns. Passionate about challenging established ideas, Simon focuses on pioneering new strategies that adapt to the ever-evolving music landscape, ensuring Round remains at the forefront of music marketing innovation.

Toyin Mustapha

Head of Music Partnerships for UK & Ireland and SSA at TikTok.

Toyin started his career at TikTok in 2018 in what was then the Music Content & Partnerships team, forging early partnerships with the industry including major labels and indies. In this role, Toyin ensured TikTok established its name as the leading platform for music discovery as well as being home to a truly diverse community of artists.

Key campaigns included Ed Sheeran ft Chance the Rapper – Cross Me, TikTok’s first ever official “preview” campaign, launching #ElectronicMusic the official home for Electronic Music on TikTok, and launching TT Freestyle to celebrate the UK Rap community on the platform.

After nearly three years in the role, Toyin moved across to Music Promotions Lead at SoundOn, TikTok’s all in one artist promotion and music distribution platform, to oversee its development from the ground up in order to better support emerging and independent artists. In that role, Toyin worked with artists like Venbee, Grace Gachot, Wes Nelson, 2022 Breakthrough Artist of the Year Stepz and more recently LeoStayTrill who’s hit ‘Pink Lemonade’ became one TikTok UK & Ireland’s ‘Top 10 Songs of the Summer’ with over 20 million streams on DSPs.

Previously an artist in his own right as part of duo ‘Toyboy & Robin’, Toyin’s understanding of the industry from the artist’s side has massively benefited relationships with the industry to better understand the platform and how it can support artists’ career growth.

Having now returned to partnerships to head up the UK & Ireland team (along with SSA), Toyin’s key responsibilities will be leading the team to ensure the UK music industry is able to leverage the promotional power of TikTok through artist campaigns for both emerging and established acts. 

Anna Paterlini

Co-founder and client director – NEWU

Anna is co-founder and client director of NEWU, the global phygital consultancy with a radical online-to-offline approach.Starting from the firm belief that intimacy at scale is the holy grail of any successful campaign, she co-founded NEWU to go on a mission to explore how creativity, technology & media can create & craft new spaces to connect global brands to their audience.

With NEWU and in her previous R&D role the media industry, Anna has worked for clients such as Prada, Google, Disney, all top music labels and Spotify for which she succeeded in letting the deaf “hear” for the first time with an innovative wearable technology able to convert sound in touch data.

Anna is also a trained cultural heritage practitioner and marketer and holds an MBA from the London School of Business and Finance. She’s also contributing to classes in marketing, communications and advertising at The American University of Rome, the Nuova Accademia di Belle Arti (NABA) and Università Cattolica del Sacro Cuore.

In 2022 she served on the Italian jury for the prestigious Gerety Awards, which recognize the highest standards of creative excellence in advertising and communications worldwide. One of the early members of Hella Network, Anna is committed together with over 500 communication professionals to reach gender equality in the workplace and overcome the gender pay gap in the creative industries in Italy.