• 8:55am
    Registration Opens
  • 9:25am
    Welcome & Introduction
    Joe Sparrow, Managing Editor, Music Ally
  • 9:35am
    Event Keynote Interview
    Andre Benz, CEO / Founder, broke Records, interviewed by Marlen Hüllbrock, Director of Marketing & Strategy, Music Ally
  • 9:55am
    Panel discussion: Next-Gen Labels & Platforms Rewriting The Rules
    • How is the latest wave of disruptive labels addressing different pain points in the music industry?
    • How are traditional label structures adapting to meet the expectations of today’s artists and managers?
    • What are the other key trends currently reshaping the landscape for labels – whether old or new?
    • Will next-gen labels be targeting global reach or hyper-local cultural density?
    Chair:
    Christine Osazuwa, Founder & CEO, Measure of Music
    Speakers:
    • Vicky Dowdall, Founder, Apple Tree Records
    • Frank Hamilton, Founder, Meme Records
    • Jeremiah Gogo, Founder, 314 Records
    • Cam Stanton, Director of Commercial, co:brand
  • 10:35am
    Live workshop: How to Vibe Code Useful Tools For Your Business
    Michael Epstein, Head of Marketing, GoodTalk
  • 10:55am
    Break
  • 11:25am
    Presentation: 6 Months In – How Australia’s Social Media Ban is Shaping Global Youth Marketing
    Mardi Caught, Head of, The Annex
  • 11:35am
    Fireside Chat: The Social Content Gamble – Why is the Industry Still Flying Blind? Speakers:
    • Tim Waine, Co-founder, HumanCulture
    • Anna Kurpienko, Artist & DJ, The Aksis / The Bloom Twins
  • 11:55am
    Presentation: The Post-Search Era – Navigating the Next Era of Music Video Discovery
    Dominik Thumfart, Managing Director, velvont
  • 12:15pm
    Panel discussion: Next-Gen Music Culture
    • Which sounds and scenes are successfully breaking through locally and globally?
    • Which cultural shifts are we noticing in the way audiences engage with music and culture at large?
    • How must artist teams evolve their marketing to build long-term cultural resonance?
    • How will the current digital climate impact culture and audience engagement for the years to come?
    Chair:
    Soraya Selinger, Founder, Attention Culture
    Speakers:
    • Denys Wilcox, Senior Label Relations Manager, SoundCloud
    • Tunde Ajaba-Ogundipe, Creative Strategist, AV
    • James Bartlett, Director of Insight, Sony Music Entertainment
  • 12:45pm
    Presentation: Funding UK Innovation
    Emma Cooper, Creative Industries Knowledge Transfer Manager, Innovate UK
  • 1:00pm
    Lunch
  • 2:00pm
    Event Keynote Interview
    Rebecca Allen, Chief Artist and Strategy Officer, Universal Music UK, interviewed by Paul Brindley, CEO & Co-Founder, Music Ally
  • 2:20pm
    Panel discussion: The Evolution of Advertising: Cutting-Edge Data, Audiences and Strategies
    • How have the digital ad landscape and platform algorithms changed, and where do they fit into a 2026 music rollout?
    • Which advancements in data granularity and I help to actually move the needle?
    • How do we identify content that actually drives impact for artists?
    • How do we identify the specific content and creative that truly drives consumption and impact?
    Chair:
    Marlen Hüllbrock, Director of Marketing & Strategy, Music Ally
    Speakers:
    • Clémentin Diard, Co-founder, CTRL+ Reach
    • Sam Hill, President of Marketing, Big Family Music
    • Luna Cohen-Solal, Senior Audience Manager, Atlantic Records
  • 2:50pm
    Presentation + Q&A: The AI Search Revolution – New Strategies for Artist & Company Visibility
    James Dale, Founder & CEO, SINE Digital
    Danielle Ward, SEO Director, SINE Digital
  • 3:10pm
    Rapid-Fire Insights: We Don’t Talk Enough About…What Micro-Dramas Could Mean For Music
    Nastya Vinokur, Marketing & Training Executive, Music Ally
  • 3:15pm
    Break
  • 3:45pm
    Panel discussion: Sync’s New Frontiers
    • Where do you see the most interesting new opportunities within sync?
    • How are deal structures changing?
    • What types of technologies and infrastructure have emerged or are being built to better service the sync industry?
    • How can music companies become more efficient in their sync business?
    Chair:
    Mariya Kaperska, COO, Phoenix Music International
    Speakers:
    • Tom Riley, Director of Sales, AIMS
    • Megan Lawrenson, Senior Manager: Advertising, Sync Services and Partnerships, BMG
    • Tristan Wilson, Managing Director, Nothing Standard
  • 4:15pm
    The International Entrepreneur of the Year Award in association with Universal Music Group Digital Innovation
    With an introduction from Karim Fanous, Director, Innovation & New Digital Business, Global Digital Strategy, Universal Music Group
    This session will feature presentations from the finalists of the International Entrepreneur of the Year who have been proposed by various music and technology trade bodies from across the world. The audience will then be invited to vote on an overall winner. The selected finalists are as follows: Finalists:
    • Leo Ballesteros, Atonemo – nominated by Nordic Music Tech & STHLM Music City (Sweden)
    • Thais Ruiz de Alda, Founder & Executive Director, Digital Fems – nominated by Music Tech Hub (Spain)
    • Vishruti Bindal, Co-Founder, Linear Festivals and Bharavi, Co-Founder, Linear Festivals – nominated by Music Tech India
    • Dr Moti Margalit, CEO & Co-Founder, SonicEdge – nominated by MusicTech Innovation Lab (Israel)
    • Max Busin, Founder & CEO, Gotobeat – nominated by Abbey Road REDD Labs / Music Technology UK (UK)
  • 5:00pm
    Drinks and Networking Reception