India insight – every month, music business journalist Amit Gurbaxani shares his expertise, insight, and analysis on key stories from the exciting, exploding market of India.
Latest Column
All About Music round-up: What will it take to get Indians to pay for music?
Several of the talks at the recent All About Music conference centred around the need for Indian consumers to start paying for music.
Read more >>
archive
Venues woes: How India’s live music industry is working to ease its biggest pain point
Earlier this week, BookMyShow surprised hip-hop fans in India by announcing a third show by Travis Scott, who will play a date in Mumbai in November after his two scheduled…
Shut-downs, watching vs. listening, and future growth – India’s DSP market today
The last 12 months of activity in the Indian DSPs space has been, let’s say, busy, so we asked our Indian correspondent Amit Gurbaxani to summarise what’s been going on…
India in 2024: streaming looks local while live goes global
This is the first of a two-part look from Amit into the Indian music landscape today – first looking at the streaming and live landscape in 2024, and in the next…
24 insights for India’s industry in 2024
At every subsequent edition, the increase in the number of delegates at India’s largest music conference, the Mumbai-based All About Music, seems inversely proportional to the average age of the…
Coke Studio Pakistan’s “Artist-led music” crosses over to India
There are few things Indians will admit their north-western neighbours do better. Coke Studio is among these rare exceptions. The Indian version of the global music television series has produced a handful…
Apple Music becoming integral to release strategies in India
This month: Amit looks into the impact of Apple Music in India, as the streaming platform slowly becomes a more important part of release and marketing strategies – in a…
Superfandom in India: merch, brands, meet’n’greets and more
This month: Amit explores superfandom in India’s unique music fan environment – and finds some possibilities that touring artists may be missing out on… At last year’s edition of All About…