Since launching in 2023, [untitled] has quietly become a favourite tool in the creative process for artists like Tommy Richman, Álvaro Díaz and PinkPantheress.
[untitled] provides artists, producers and songwriters with a central space to capture song ideas, create and edit music, add collaborators, store in-progress and unreleased tracks safely, and share with team members or fans.
With stated encryption on par with Dropbox and SoundCloud, the company claims to be the most secure place for work-in-progress music, which has assured artists as famous as Justin Bieber that they can use the platform without fear of leaks. There’s a free tier available with membership, costing either $49.99 a year or $7.99 a month.
Key Features:
- Artists can record directly in-app – making it easy to record on-the-go when inspiration hits them.
- Everything that’s being created in the app can be organised into projects and folders, and synced across iPhone and Web on all user devices.
- Various editing tools are also available, such as the ability to replace audio of existing tracks (with access to the version history), trimming, varispeed, EQing, and stem-splitting.
- Artists are in control of who has access to their music, and will get notified when someone listens to their tracks.
- Users can upload directly from Airdrop, Files, iMessage or anywhere they’re receiving sent music from.
- Offline Mode allows for listening, editing and organizing without internet connection.
- Paid Projects also allows artists to sell projects directly to fans in-app, with the platform taking no cut.
- Artists can order vinyl pressing through the app, also with no platform commission.
- Snippets of work-in-progress music can be shared with a visualiser provided by the platform. It’s a common content marketing example of artists teasing upcoming music – see how Ski Mask The Slump God is doing it.
What Music Ally likes about [untitled]
We think [untitled] has done an inspired job at addressing the persistent fragmentation of the creative workflow. Centralising informal assets that usually live across apps like iMessage and Dropbox, the platform also acts not just as a storage location, but also as a functional workspace.
Artists, collaborators and team members can use the platform to listen back to work-in-progress music, as well as leave notes on specific parts of a given track via timestamp. Users can also easily replace audio versions, so any files are automatically to any link previously shared, as well as switch back to compare between versions.
Beyond that, [untitled] also has high potential as a D2C engine. Features like Paid Projects and in-app vinyl pressing signal a shift from the platform functioning as a mere music creation tool to a viable artist-to-fan service.
