sandbox tools Archives - Music Ally

Tools :: [untitled]

Marlen Hüllbrock — Fri, 06 Mar 2026 13:00:00 +0000

Since launching in 2023, [untitled] has quietly become a favourite tool in the creative process for artists like Tommy Richman, Álvaro Díaz and PinkPantheress.

Nina x Merlin partnership reveals first label and artist features

Sonia Chien — Fri, 12 Sep 2025 13:01:43 +0000

This week Nina Protocol announced the details of their Merlin Connect partnership with indie licensing agency Merlin. The first labels to go live on the listening platform include Anjunabeats, Armada Music, Ninja Tune and Secretly Group, and artists like Black Country, New Road, Destroyer and Young Fathers.

Tools :: Drop Rocket

Sonia Chien — Thu, 04 Sep 2025 11:14:41 +0000

Building a lasting connection with fans has never been more important, which means that for working artists, campaign management is becoming nearly as essential as writing the music itself. For juggling asset creation, timelines and execution, organisation is a powerful instrument. In service of all the planning that precedes a release, Music Ally was impressed by Drop Rocket as a project management solution.

Tools :: Co:brand – short video analytics and more

Marlen Hüllbrock — Wed, 12 Jun 2024 14:00:00 +0000

Short form video has a huge influence on music listening, and it’s no surprise that artist teams are constantly on the lookout for tools that help them develop and execute successful campaign strategies across these platforms.

Tools :: Cresqa

Marlen Hüllbrock — Wed, 15 May 2024 14:00:00 +0000

Maria Brachmańska (right) with co-founder Karol

May 2024’s Sandbox Guide is focused on the use of AI in music marketing, and time and time again, artists and their teams to us how they wanted to use AI tools to free up time spent on creating content. The fact that many artists – whether they have a team around them or are fully independent – experience social media burnout has been a challenge for years.

Tools :: We Are Giant

Marlen Hüllbrock — Wed, 07 Feb 2024 15:00:00 +0000

With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that various new tools and platforms are popping up trying to help artists build, engage and monetise them. Just recently we profiled Kazm, and this week a new community-focused tool has crossed our radar: We Are Giant.

Tools :: Kazm

Marlen Hüllbrock — Wed, 10 Jan 2024 15:00:00 +0000

It’s 2024 and one thing that will be on many artist’s teams’ minds will be how to effectively develop their artist’s audiences across digital platforms and build community. As we’re here to help you fulfil these goals, we want to take a look at a tool that’s recently crossed our radar: Kazm.

Tools :: Afterparty

Marlen Hüllbrock — Wed, 18 Oct 2023 14:00:00 +0000

We’ve recently reported that the startup Afterparty raised $5m of funding for its superfan platform. Our marketing and training team took the chance to find out more about what Afterparty does to help artists engage their superfans.

Tools :: Wyng

Marlen Hüllbrock — Wed, 20 Sep 2023 14:00:00 +0000

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the artist Laufey, which AWAL created to celebrate the release of her new album “Bewitched”. Upon looking into where this website was built on, we discovered the tool Wyng, which made us curious to find out more. Here’s what we found.

Tools: VoxFeed

Marlen Hüllbrock — Wed, 23 Aug 2023 14:00:00 +0000

There are various different tools that artist teams can rely on to help run creator marketing campaigns, and often they will use them in combination with each other for different purposes. VoxFeed is an interesting platform, because it’s potentially a cost-effective solution to generate UGC across social platforms, and might provide teams with some flexibility on how they want to run their campaigns.

Tools :: Lob

Marlen Hüllbrock — Wed, 09 Aug 2023 14:08:00 +0000

At Music Ally, we love to see campaigns that incorporate physical mail to fans – whether it’s for the purpose of teasing new music or simply rewarding superfans with something special. It feels like a nice way to bridge the physical and digital worlds, and excite fans.

Tools :: AudioShake

Karolina Kay — Wed, 12 Jul 2023 15:12:59 +0000

2023 is the year when we’ve seen the rapid emergence of AI-powered solutions across many sectors of the music business. (Music Ally has been following those trends closely – you can see our archive of AI-focussed analysis here, including our Startup Files piece on Audioshake here)

Tools :: SET.Live

Karolina Kay — Wed, 28 Jun 2023 14:00:00 +0000

For most artists, the people who spend money on concert tickets are some of their most devoted and valuable fans. They don’t just seek a deeper personal and emotional connection with the artist, but they also spend much more money on music than the average listener, not to mention merchandise.

Tools :: Remedy

Karolina Kay — Wed, 31 May 2023 14:00:00 +0000

With the increasing popularity of online video content consumption, music industry professionals are seeking new ways to increase their artists’ reach, fan engagement, and ultimately, generate revenue. Social media channels thus play a pivotal role in shaping the industry. However, measuring the value of the video assets and monetising them can be challenging. Remedy is a social link-in-bio tool that promises to make a change.

Tools :: Medallion

Karolina Kay — Wed, 17 May 2023 14:00:00 +0000

Medallion is a platform that uses web3 technology and where artists can create digital worlds – with the aim of fostering fan communities, drive engagement, provide actionable insights, and unlock […]

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