No, ‘VR and AI’ aren’t the latest hot brostep DJs… That long-desired ABBA reunion isn’t quite happening yet, but the Swedish pop pioneers have announced an inventive new “digital experience” in partnership with Universal Music and manager Simon Fuller.
“I was imagining who would be my very first choice to work with on an extraordinary new virtual reality experience to capture the world’s imagination,” Fuller told Billboard.
“In a second, I thought it simply has to be ABBA… We are exploring a new technological world, with virtual reality and artificial intelligence at the forefront, that will allow us to create new forms of entertainment and content we couldn’t have previously imagined.”
