Yesterday, we reported that Snap was looking to juice up its ad offer by adding AI-powered tools, and lo! here’s another ad platform doing a similar thing. Spotify’s VP of advertising partnerships Brian Berner took to the Digiday Podcast to explain Spotify’s new ad tools – which include generative AI voice overs, genAI ad scripts, and AI powered automation for media buying.
“In this past year alone, year to date, we’ve had over 7,000 brands test Gen AI audio and create over 20,000 creatives. So, and I think this is just the beginning,” Berner said.
Spotify has been looking to speed up the growth of its ad business, and this is the solution: a rebuilt Spotify Ad Exchange “ad tech stack”, or as Berner puts it, the “plumbing” for brands to set-and-forget their marketing, which is increasingly a must-have for marketers, apparently.
While the AI voice-over and script tech sounds useful, perhaps allowing advertisers to quickly spin up ads to be played on Spotify – voice-over artists and sound editors who work in the ad trade may be less thrilled. As ever, the counter-argument may be that this tech allows a foothold for people and companies who could not previously afford to pay for audio ads.
