If you were at Music Ally NEXT last week, you’ll have seen Leo Ballesteros, founder of Swedish audio company Atonemo and one of the finalists in our International Entrepreneur of the Year contest, talk about the launch of a neat little product based on the company’s Streamplayer. It’s called the NTS Radio Player, and it’s made in collaboration with the online radio platform NTS. Besides working as a standard Streamplayer, it also has two buttons and a dedicated selection-wheel that “tunes in” to NTS’s two main stations or their 16 themed “infinite mixtape” channels.
It’s a playful and nicely designed solution to the standard screen-oriented interaction with online radio, and, much as we are seeing car manufacturers veering away from touch screens and back to tactile clicky buttons, it’s interesting to see music companies trying to reconnect people with physical interactions too. You can read our interview with Ballesteros about Atonemo here.
