It’s been a little while since we checked in on the esports market, but y’know who’s checking in regularly on professional gaming tournaments? Gen-Z, that’s who. At least, that’s a […]
Tag: Games
Posted inNews
Le Sserafim return to the stage of gaming event BlizzCon 2026
BlizzCon is the annual convention held by games company Blizzard Entertainment, whose franchises include World of Warcraft, Diablo, Hearthstone and Overwatch. It’s been going since 2005, and music often plays […]
Posted inNews
Reactional Music wins €2.5 million EIC grant to scale gaming “music monetisation layer”
We’ve written about Stockholm-based Reactional Music a lot before, including a series of partnerships with industry rightsholders, and a $2m fundraising round. Their premise is a tantalising one: a platform that helps […]
Posted inNews
Digital replicas, avatars, and NIL rights: is this the future of music?
Guest column: Music Ally publishes guest columns voicing the opinions of notable authors, or advancing specific perspectives on important issues. These are chosen at the Editorial team’s discretion, are not […]
Posted inNews
Despite dying 30 years ago, Tupac Shakur is acting in a new game
Acting in games – voice but also motion-capture and likeness – is a growing opportunity for actors. Tupac Shakur included, despite being dead.
Posted inSandbox
Sandbox Guide :: Embracing the youth social media bans
Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, […]
Posted inNews
Zara Larsson and EsDeeKid go gaming in Roblox and Fortnite
Zara Larsson was one of the first artists to enjoy success on Roblox, generating more than $1m of virtual-merch sales from her first activation there in 2021. Now she’s back. Zara Larsson’s […]
Posted inNews
What the PRS v Steam dispute should teach the games industry – guest column
Guest column: Music Ally publishes guest columns voicing the opinions of notable authors, or advancing specific perspectives on important issues. These are chosen at the Editorial team’s discretion, are not […]
Posted inNews
Le Sserafim take over the Seoul map of Roblox game Berry Avenue
Roblox and K-Pop has been a good match over the years: Twice and Blackpink both launched their own experiences on the platform in 2023 for example, although the latter’s has since shut down. Now […]
Posted inNews
Laufey Fortnite partnership extends to her own playable island
We reported last week on Laufey becoming the latest artist to headline a season of Fortnite Festival, the music game-within-the-game on Fortnite. But it turns out her activation on the platform […]
Posted inNews
Laufey is the headline artist for season 14 of Fortnite Festival
Fortnite’s in-game music game Festival is into its 14th season now, having originally launched in December 2023. As ever, the season has an artist as its headliner: Laufey is the star this […]
Posted inNews
Roblox to roll out ‘age-based accounts’ and new subscription
Roblox is excluded from Australia’s ban on social media for under-16s, but it’s very much part of the wider global conversation about children’s digital lives, potential harms and regulation. Its […]
