Submit your campaigns for consideration for our Music Marketing Campaigns of the Year report!

Table of contents

What is Music Ally Marketing Campaigns of the Year?

The Marketing Campaigns Of The Year report is our most popular and well known publication for a good reason. It’s trusted by music marketers the world over when they’re seeking insight and inspiration for their next great campaign. And every year, we sift through hundreds of submitted campaigns to be featured in it.

We suggest reading the most recent report to get a feel of which campaigns get selected, if you’re thinking of submitting your own.


Guidance on submitting your campaign for 2026

Campaigns of the Year has been running for over a decade, and there are some good basic tips to keep in mind when making your application to give it the best chance of being selected. In this section, we’ve pulled together all the info you need.

(If you have submitted before, you can simply jump to the application form.)

1: If you do nothing else, read this

We’ve put together a short article on how to make your Music Ally Campaigns of the Year submission stand out. If you’re not sure what to include or how best to frame your work, this is a great place to start.

2: The basics

  • Campaigns are selected on the basis of originality, creativity, and impact.
  • Campaigns need to be submitted by the rightsholder or with the permission of the rightsholder.
  • Applicants can submit multiple campaigns for multiple artists – but choose carefully: submitting a lot of campaigns often means that only one of them truly stands out.
  • The eligibility period for campaigns is October 2025 to the end of September 2026.
  • All campaign data, budget information, and demographic statistics are provided by applicants. Due to the huge volume of entries – and the confidential nature of artist data – we can’t verify all data and information. While we try to confirm data where possible, we judge the success of the campaigns with that in mind.

3: Judging and selection

  • The campaigns are selected by report editor Eamonn Forde and Music Ally’s marketing team.
  • Campaigns are judged “blind” – i.e. judges don’t know who submitted the campaign or who was involved in its activity.
  • Sometimes campaigns are submitted by companies that sponsor Music Ally events or place ads in Music Ally publications. To avoid any conflicts of interest, judges do not know which companies have submitted campaigns, and sponsors are explicitly told that advertising does not give them an advantage.
  • There are multiple judges involved in the selection process and the finalists are decided by the consensus of this judging committee. We are unable to provide individual feedback on why certain campaigns did not make the final list. 

4: Formatting and grammar

  • Use British English spellings, not American English (so “strategise”, not “strategize”; “flavour”, not “flavor”, etc.)
  • Job titles are never capitalised, unless presented as acronyms (e.g. “CEO” is fine but “Chief Executive Officer” should be written as “chief executive officer”)
  • Artist names, unless they are acronyms or initialisms, are never published as block capitals unless an acronym: i.e. ABBA, AC/DC and CMAT are acceptable.
  • Please don’t submit entries as a series of bullet points – unless you are supplementing a written application with a list of supporting data, like social media reach, etc.
  • Album titles or TV shows do not have quote marks around them. 
  • Use full country names, not shorthand (e.g. “Canada” instead of “CA”).

Submit your campaign for the 2026 Music Ally Marketing Campaigns of the Year report

This is a global celebration, open to teams from around the world.
Note that all applications will also be featured in our Music Ally Pro Campaigns Database.

Complete the form below to make your submission:

You can save your progress and return later by clicking the ‘Save and continue’ button at the end.
Please note that the rightsholder must give approval for the campaign to be submitted.

Top tips for submitting a good campaign

  • Don’t just list metrics: tell the “big picture” story and the creative philosophy.
  • Long-term impact: show the sustained engagement, not just the initial hype.
  • All budgets are welcome: a smart £20 campaign beats a boring high-budget one every time.
  • Give us the elevator pitch: tell us your specific, innovative marketing tactics.
  • Failure is good: explain what didn’t work and how you pivoted.
  • Effectiveness wins: Whether mailing list or AI tool, show us why it worked for this artist.
  • Always credit partners: specifically name the agencies and managers who contributed.