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Home » Co-Labs » How CMOs are scaling globally, collaborating across industries, and rethinking the creator relationship
Co-Labs article Co-Labs articles are created by publishing partners in liaison with Music Ally. This paid content is not written by us, but we work closely with partners to ensure that it adheres to Music Ally's high expectations of quality, thoughtfulness, and usefulness. Learn more about Co-Labs.

How CMOs are scaling globally, collaborating across industries, and rethinking the creator relationship

Part 1: The Global Rights Engine
In collaboration with Sacem April 9, 2026April 9, 2026

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Music consumption today is borderless, but the systems that manage it have historically been national. Collective management organisations are undergoing their most significant transformation in decades.

On one hand, they are becoming global infrastructure players, scaling systems, data and partnerships to match worldwide music consumption. On the other, they are redefining their relationship with creators whose ways of making, monetising and collaborating are changing just as rapidly.

In this episode, we’re joined by Caroline Champarnaud, Sacem’s Director of International, and Julien Dumon, Director of Digital. They talk about how CMOs are evolving into interconnected, global infrastructure players. We explore the challenges of global metadata, why international partnerships with organisations like ASCAP and GEMA are more vital than ever, and how Sacem is scaling its systems to match the explosive growth of music streaming in emerging markets.

In the next episode, we’ll discuss the evolution of CMOs further, and how the global infrastructure only works if it ultimately serves creators, whose needs are evolving just as fast as the systems built to support them.

⁠SACEM: Society of Authors, Composers and Publishers of Music⁠

=========

In the first episode in the series, ⁠⁠David El Sayegh, Deputy CEO of Sacem⁠⁠, discussed how the organisation is defining the future of copyright.

In the second episode, ⁠we were joined by Julien Lefebvre⁠, the Head of Innovation and Sacem Lab, to talk about its startup partnerships, and the strategic decision to open up certain proprietary technologies to all creators.

In collaboration with Sacem

Sacem is a global leader in collective rights management, creating value for 240,000 authors, composers, and publishers by leveraging an extensive international network, advanced technology, and agreements with all major digital platforms.

Active in nearly 200 territories worldwide, it collects streaming royalties on behalf of international publishers and foreign collecting societies, while also supporting thousands of artistic projects each year to foster musical creation and renewal.

Learn more about Sacem

Related Stories

  • Creators’ needs now: how SACEM is adapting to new modes of creation
  • The Open Innovation CMO: Sacem Lab, New Tech, and Creator Tools –  with Julien Lefebvre, Head of Innovation and SACEM Lab
  • AI and Sacem: defining the future of music copyright

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Tagged: ASCAP, big data, CMOs, GEMA, metadata, Music Streaming Economy, royalty, SACEM, Startups, streaming payouts

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