Insight Reports Archives - Music Ally https://musically.com/category/reports/ Analysis, knowledge and skills for the modern global music business Fri, 19 Jun 2026 08:51:31 +0000 en-GB hourly 1 https://musically.com/wp-content/uploads/2024/08/cropped-music-ally-square-favicon-32x32.png Insight Reports Archives - Music Ally https://musically.com/category/reports/ 32 32 212918794 Music Ally Insight Report :: International Focus 2026 https://musically.com/2026/06/19/music-ally-insight-report-international-focus-2026/ Fri, 19 Jun 2026 12:30:00 +0000 https://musically.com/?p=271988 Welcome to our sixth annual Music Ally International Focus report – where we bring all of Music Ally’s Country Profiles published in the last 12 months into one place. It’s bursting with useful information for music marketers, artist teams – anyone looking to connect with these exciting markets.

]]> 271988 Music Ally Insight Report :: The State of Music Streaming 2026 https://musically.com/2026/04/01/music-ally-insight-report-the-state-of-music-streaming-2026/ Wed, 01 Apr 2026 16:00:00 +0000 https://musically.com/?p=266128 Welcome to our first Insight Report of 2026, which looks at the music streaming ecosystem.

And the topic that dominates this year’s issue is, of course AI. But fret not: this isn’t an ‘AI is brilliant’ brovangelising report, but neither is it a ‘sky’s falling in’ doomread. 

The industry is now at a true inflection point, and our thinking has crystallised around five ‘Cs’, each of which is outlined in the report: Crunch Time; Creativity; Conversation; Context; and Coding.

]]> 266128 Campaigns of the Year: 2025’s best music marketing campaigns https://musically.com/2025/11/21/campaigns-of-the-year-2025s-best-music-marketing-campaigns/ Fri, 21 Nov 2025 16:26:29 +0000 https://musically.com/?p=255951 The 2025 edition of our Music Marketing Campaigns of the Year report contains details of the year’s best campaigns from all around the world. It’s always our most-read report and is the essential guide for all music marketing folk seeking inspirational case studies. To be selected, the campaigns once again had to beat a record number of entrants.

]]> 255951 Music Ally Insight Report :: Startups 2025 https://musically.com/2025/10/24/music-ally-insight-report-startups-2025/ Fri, 24 Oct 2025 16:08:00 +0000 https://musically.com/?p=253781 Welcome to Music Ally’s music-tech startups Insight Report for 2025. 

]]> 253781 Music Ally Insight Report :: International Focus 2025 https://musically.com/2025/06/16/music-ally-insight-report-international-focus-2025/ Mon, 16 Jun 2025 10:00:00 +0000 https://musically.com/?p=242829 Welcome to our fifth annual Music Ally International Focus report – where we bring all of Music Ally’s Country Profiles published in the last 12 months into one place.

]]> 242829 Music Ally Insight Report :: The State of Music Streaming 2025 https://musically.com/2025/03/28/insight-report-state-of-music-streaming-2025/ Fri, 28 Mar 2025 13:00:00 +0000 https://musically.com/?p=236910 Welcome to our Spring 2025 Insight report, which analyses the music streaming ecosystem.

The last 12 months have been both breathless and contrary for the DSPs that define the music streaming industry: a slowdown in growth, coupled with further expansion into new territories; disputes with rightsholders, yet record royalty redistribution; higher subscription fees at the same time as increased competition; and redoubled efforts to combat fraud whilst scammers continued to find ways to leech money.

In this report, we look ahead and consider what might happen next.

As ever, we’ve split this report into a few sections to analyse it all in a few different ways:

]]> 236910 Campaigns of the Year: 2024’s best music marketing campaigns https://musically.com/2024/12/02/campaigns-of-the-year-2024s-best-music-marketing-campaigns/ Mon, 02 Dec 2024 17:26:51 +0000 https://musically.com/?p=186223 The 2024 edition of our Music Marketing Campaigns of the Year report contains details of the year’s 50 best campaigns from all around the world – perfect for finding inspiration for your own work. These campaigns had to beat a record number of entrants to be selected – so these really are, in our opinion, the crème de la crème.

]]> 186223 Music Ally Insight Report :: Music Tech Startups https://musically.com/2024/10/14/music-ally-insight-report-music-tech-startups/ Mon, 14 Oct 2024 08:15:04 +0000 https://musically.com/?p=181776 This report aligns with our annual startup showcase, contest and mentorship support program, Music Ally SI:X. This year, 21 early-stage startups have been selected – all firmly ones to watch, and, we think, startups that are pursuing creative uses of music and technology. In this report, we profile all of them.

]]> 181776 Music Ally Insight Report :: International Focus 2024 https://musically.com/2024/07/01/music-ally-quarterly-report-international-focus-2024/ Mon, 01 Jul 2024 06:49:47 +0000 https://musically.com/?p=169311 In this report we bring all of Music Ally’s Country Profiles published in the last 12 months into one place. Plus, our editor, Joe Sparrow, and head of insight, Stuart Dredge, discuss the opportunities for local music to go global – and the pressures that puts on traditional markets – in 2024. Music Ally’s Country Profiles are borne of dedicated journalistic research: Ben Cardew has spent the last seven years speaking to the people who are on the ground and making a difference.

]]> 169311 Music Ally Insight Report :: The State of Music Streaming – March 2024 https://musically.com/2024/03/25/music-ally-quarterly-report-the-state-of-music-streaming-march-2024/ Mon, 25 Mar 2024 17:06:49 +0000 https://musically.com/?p=161092 Welcome to our Spring 2024 Insight Report, which analyses the music streaming ecosystem.

]]> 161092 Sandbox Campaigns of the Year: 2023’s best music marketing campaigns https://musically.com/2023/12/18/sandbox-campaigns-of-the-year-2023s-best-music-marketing-campaigns/ Mon, 18 Dec 2023 12:18:53 +0000 https://musically.com/?p=151490 It’s here: and the 2023 issue of our Music Marketing Campaigns of the Year report is as essential as ever! With 50 highly-detailed case studies, it’s the most popular Sandbox publication for a reason: it is a huge, vital resource for anyone working in music marketing. It’s packed with data, case studies, KPIs, learnings and inspiration – straight from the teams who did the best work of 2023. It’s an incredibly valuable resource for anyone doing music marketing – from DIY artist to major label.

]]> 151490 Music Ally Quarterly Report :: Music/Tech Startups 2023 https://musically.com/2023/10/25/music-ally-quarterly-report-music-tech-startups-2023/ Wed, 25 Oct 2023 15:11:47 +0000 https://musically.com/?p=147463 Welcome to 2023’s music/tech startups report – a look at what we think are the key platforms innovating in this space, and a discussion of the opportunities that lie ahead.

]]> 147463 Music Ally Quarterly Report :: International Focus 2023 https://musically.com/2023/08/17/music-ally-quarterly-report-international-focus-2023/ Thu, 17 Aug 2023 12:33:54 +0000 https://musically.com/?p=141713 In our third annual International Focus report, we zoom out a bit and look at the whole world (OK, we’re zooming all the way out). This report contains all of Music Ally’s Country Profiles from the last 12 months, so you can spot the music industry trends that apply specifically to you, across the regions that are most important to your work.

]]> 141713 Music Ally Quarterly Report :: The State of Music Streaming – June 2023 https://musically.com/2023/06/08/music-ally-quarterly-report-the-state-of-music-streaming-june-2023/ Thu, 08 Jun 2023 14:07:52 +0000 https://musically.com/?p=136610 Our Spring/Summer 2023 quarterly report takes a comprehensive look at the world’s music streaming platforms – and gives you an analytical snapshot of the market. 

]]> 136610 Music Ally Quarterly Report :: Looking ahead to 2023 https://musically.com/2023/02/09/music-ally-quarterly-report-looking-ahead-to-2023/ https://musically.com/2023/02/09/music-ally-quarterly-report-looking-ahead-to-2023/#respond Thu, 09 Feb 2023 16:54:48 +0000 https://musically.com/?p=115337

This report aims to provide cut-through on the big issues that we think will dominate 2023. In it, we’ve isolated the innovative ideas from some of the most influential thinkers across the music industry – and then drawn out the key learnings for you to take forward as the year unfolds. In this report, four key perspectives on the coming year:

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