Evernote doesn’t do music: it’s a service for storing your notes, reports and lists, and sharing / collaborating on them with co-workers. But its CEO Phil Libin’s latest interview may have some useful nuggets for the music industry. For example, his interest in cognitive ergonomics. “20-30 years ago we had this revolution where people started making physical products with an understanding of how the human body actually works,
and you had much nicer products,” he told the Guardian. “But most products right now are still not cognitively ergonomic: they’re not made with an understanding of how the brain works.” Libin also talked about how Evernote is doubling its revenues from people upgrading from its free service to its paid one, simply by asking them to choose between the two. “85% have never chosen: they’ve never been presented with a choice. Most of them don’t even know there’s a decision to be made! And they certainly haven’t been asked to choose… Just that is potentially a long-term doubling of revenue.”
